Worst is over for world TV markets
Global market worth 259.3 billion EUR in 2009
In the latest edition of its half-yearly report “The World Television Market” IDATE estimates that the worldwide television market in 2009 was 259.3 billion EUR, declining 0.5% compared to 2008. In effect, the industry did not escape the consequences of the global economic crisis; the crisis particularly affected television advertising revenue.
“The worldwide television market was, in 2009, primarily affected by the drop in advertising revenue of 7.9%, which could not be compensated for by paid television or public funding”, comments Florence Le Borgne, director of TV & Digital Content Business Unit at IDATE. ”These two sources of revenue increased 6.9% and 3.7% respectively.”
Up until 2008, advertising was by far the primary means of funding for the industry, generating about 48% of the sector's revenue, compared to nearly 43% for paid television and 9.4% for public funding. In 2009, the situation reversed itself and paid television accounted for 46% compared to 44% for advertising. In the years to come, IDATE predicts this trend will become more pronounced and estimates that paid television should generate more than 48% of revenue of the worldwide television market by 2014.
Advertising revenue by media
As a result of the global economic crisis, advertising investment for all media combined declined by 11% in 2009. Television, which has been the primary media invested in ahead of newspapers, has see a drop in advertising revenue of nearly 8%. Despite this, the importance of television in the advertising market (all media combined) remained stable at 41.4%.
Newspapers and radio recorded the deepest declines in advertising investment on a worldwide basis, with drops of 17.8% and 10.7% respectively. During the period of 2006-2009, the importance of newspapers in the worldwide advertising market went from nearly 44.7% to 37.4% while that of radio went from 8.9% to 8.4%.
In contrast, the Internet continued to attract increasing amounts of advertising investment, with an increase in spending of 3% for a market share in the worldwide advertising market of nearly 12.8% compared to 7.2% in 2006.
Project Manager
Florence Le Borgne
f.leborgne@idate.org
For more information please visit our website
World Telecom Services Market 2010
Global market worths 1,348.9 billion USD in 2009
In the latest edition of its half-yearly report “The World Telecom Services Market” IDATE’s experts are analysing the global recovery and impacts on the telecom services market. Yet the recession did not leave telecom services untouched. In many cases it exacerbated the decline of fixed phone service in advanced countries. Mobile services were unable to sustain growth and even recorded a drop in several advanced markets.
“We continue to expect a gradual recovery in 2010, fueled by growth in emerging economies, and a return to growth in 2011 ” comments Carole Manero, project manager and senior consultant at IDATE.
Trends by market
The value of the global telecom services market grew just 0.6% in 2009, which was lower than what we anticipated in our previous publication. After the slowdown that began in 2008 (growth was just +3.5%, down 2 points compared to the 2007 rate), the telecommunications services market again stumbled in 2009 with a rate of less than 1%. This was as much the result of a difficult economic situation as of structural adjustments related to the maturity of the sector in a number of segments and regions. It is easy to see in this positive growth a sort of resistance to the economic outlook, given that other industries experienced major setbacks. Though they were not spared by the crisis, telecom services were still able to capitalize on the subscription concept underlying their business model.
The global market was worth 1,340.3 billion USD in 2008 and 1,348.9 billion USD in 2009 (.0.6% growth). The global market is increasingly dominated by mobile services (55%), whereas in fixed services, there is a strong shift from phone to Internet, and especially broadband.
Growth of revenue from mobile services continues to drop. Down from 11% in 2007, the worldwide growth of the mobile services market fell by two-thirds over two years to just 3% in 2009. This may seem reasonable given that more than half the planet owns a mobile phone and penetration exceeds 80% in most industrialized markets. Yet a comparison with the dynamic growth in devices (+15.5% in 2009) provides a glimpse into the pressure on revenue per subscriber. This is a natural consequence of the massive influx of low-revenue customers from emerging markets. But the pressure is also noticeable in advanced markets, especially in Europe. The number of mobile customers worldwide has reached 4.6 billion (for monthly growth of some 51 million customers!).
With total sales estimated at 737.5 billion USD in 2009, mobile services remain the main driver of overall growth. They have represented more than half of total global revenue from telecom services for four consecutive years (in 2009 their share was 55%) and have accounted for more than twice that of fixed telephony since 2009.
The decline of fixed telephony began in 2002 and again picked up speed in 2009, plummeting 7%, with revenues falling to 348.6 billion USD. This left its share of the total telecommunications services market at just over one-quarter (26%), compared to one-third in 2006 (33%). In three years, fixed telephony lost 14% of its value. The substitution of landlines with mobile phones, coupled with a shift toward IP, is responsible for the drop in the number of fixed lines in use and the sharp decline in average revenue per line.
With revenues of 262.9 billion USD for 2009, other services (Internet and data) continue to gain ground, driven by Internet services in particular. Their share of total telecom services has slowly but steadily grown, by 0.4 to 0.8 points per year since 2006. It reached 19.5% in 2009 compared to 17.5% in 2006 and less than 15% in 2001. In 2009, for the first time, their contribution to growth was unable to offset the loss incurred by fixed telephony with a whopping 26.7 billion USD loss for fixed voice versus a 12.1 billion USD gain for fixed data. Nonetheless, the surge in Internet services, especially broadband, is remarkable. In terms of volume, the number of fixed broadband customers again jumped by some 58.4 million (+14%) in 2009, amounting to 4.9 million new customers per month worldwide. At this pace, we expect the 500 million customer mark to be passed during 2010. At the end of 2009, high-speed accounted for more than three-quarters (77%) of the world’s Internet connections.
Carole Manero
Project Manager
c.manero@idate.org
For more information please visit our website
M2M
M2M worldwide market
Worldwide market represents 14 billion EUR in 2010
IDATE just published the report M2M which indicates that this market is growing very fast after the global downturn. In 2010, the cellular market should represent 53 million modules worldwide for a total market of 14 billion EUR (of which 3.3 billion EUR for connectivity). The economy recovery will drive the M2M market with around 25% in value and 40% in volume (cellular modules, 25% for satellite).
“2009 saw the arrival of such consumer electronics as connected e-readers and connected Portable Navigation Devices (PNDs) in the M2M field.”comments Samuel Ropert, senior consultant at IDATE. “Their success obviously drives the M2M market, mostly in volume.”
Rapid growth in M2M market despite downturn
• In volume terms, the overall M2M market is growing very fast in all wireless markets (cellular and satellite) and in all regions. 53 million cellular modules and over 1.2 million satellite M2M modules are expected to have been sold by the end of this year. Overall growth for the next four years should top 33% per year for cellular modules, reaching 165 million in 2014, and exceed 29% for satellite modules. In 2014, M2M SIM cards will probably represent 2.5% of total SIM cards (human and machine) and over 8.1% of total SIM cards in Europe.
• Growth is clearly lower in terms of value, because new applications are generally less demanding in terms of bandwidth and/or of advanced features. In addition, a large share of the growth will come from major deployments by reference players in their respective industry which should benefit from bulk purchasing. The worldwide cellular M2M market represents 14 billion EUR in 2010, with most revenues coming from software and IT services. It should rise by 23% per year to reach 32.5 billion EUR in 2014. The worldwide satellite M2M market is valued at 1.03 billion EUR in 2010 and will grow by 27% per year to reach 2.7 billion EUR in 2014.
• The connectivity market for mobile telcos represents 3.1 billion EUR worldwide for 2010 (over 37% for Europe 27). This market should grow by a little over 24% per year during the next four years.
• The main reasons associated to this dynamic growth in 2010 refer directly to economy recovery and the consumer electronic devices arrival.
Samuel ROPERT
Project Manager
s.ropert@idate.org
Visit our website for more information
TV channels’ quadruple-screen strategies
Which services for which screens?
IDATE has just released the "TV channels’ quadruple-screen strategies" report, which draws on a large body of case studies for an in-depth analysis of the key players of the audiovisual industry.
This report provides a general overview of the different diversification strategies of TV channels on the four types of screens. "PC screens are currently favored by both channels and viewers for catch-up TV", says Florence Le Borgne, Director of the TV & Digital Content Business Unit, "and with more than half of all the services offered, the Internet remains the main driver of growth for on-demand video services in Europe.”
The trend in time-shifted content
Among the recent consumption trends, time-shifted content is clearly the most important phenomenon. Solutions to view TV programs at a different moment than their normal broadcasting time are now numerous throughout the range of digital recording devices and catch-up TV or VoD services – both available on the Internet or directly on TV.
As a natural extension of the old VCRs, Digital Video Recorders (DVRs) have come to occupy a central place within the typical household. The penetration rate of DVRs is steadily progressing, largely driven by the policies of pay-TV players, including cable and satellite TV operators, which increasingly include this feature within their set-top boxes. This strategy is motivated by the fact that subscribers equipped with a DVR generate a higher ARPU and lower churn than other subscribers.
In addition, most DVD players now offer digital recording, while consumers can also buy a dedicated terminal such as the TiVo products in the US.
Among the mature TV markets, the United Kingdom has the highest DVR penetration rate, with more than 35% of households equipped by September 2009. At the same period, the US crossed the threshold of 30% of TV households equipped, against 21% in France.
In parallel to this trend, over the last few months on-demand audiovisual media services have multiplied on all the main TV markets. The Internet is the main driver of this growth: in late 2008, it gathered 56.6% of on-demand services available in Europe (source: OEA/DDM On-demand video and catch-up TV in Europe, September 2009). In the TV market, IPTV players are the most dynamic in terms of release of new on-demand services, representing 30% of all services available in Europe by late 2008. So far, cable and satellite operators are much less active, while DTT services are currently only present in Britain.
Within the last two years, more than 500 new services of on-demand audiovisual media have emerged on the different European networks; Internet has been the most dynamic medium, with a service offer climbing from 94 services in late 2006 to 394 services in late 2008, more than a fourfold increase in two years.
Although recorded broadcast is still very far from competing with live TV, it is still growing rapidly in both number of users (+22.3% between Q4 2008 and Q4 2009 in the US) and monthly consumption per individual (+28.3% over the same period). In late 2009, the US market thus had 90.8 million consumers of recorded broadcast, each watching an average of nearly 9.15 hours of recorded programs each month (553 minutes) (source: Nielsen - Three Screen Report Q4 2009).
In France, while the playing time of live TV was 3.25 hours per person per day in 2009 (source: Médiamétrie - Médiamat - Individuals aged 4 and over), consumption of time-shifted programs barely reached 7 minutes (daily consumption among individuals aged 15 and over, source: Médiamétrie - Global TV Wave 3 - April-May 2009), including 3 minutes of recorded programs (VCR, DVD recorder or PVR), 3 minutes of catch-up TV and 1 minute of stored or burned programs.
Still in France, viewers of catch-up TV topped 10 million over the April-May 2009 period, against four million between October and November 2007, a 160% increase in a year and a half. After the legacy terrestrial channels, DTT channels and thematic TV channels have launched catch-up TV services while the average recovery of older services continues to make progress.
Project Manager
Florence Le Borgne
f.leborgne@idate.org
Visit our website for more information
Serious Games
A 10 billion euro market in 2015
IDATE has just released its “Serious Games” market report which provides in-depth analysis on the different markets, and their growth outlook up to 2015. The top serious game market players are profiled, along with the sector’s latest trends.
“This report provides readers with a comprehensive portrait of the serious games market through an analysis of its impact on the video game industry’s value chain, and by examining a series of business models,” explains Laurent Michaud, Head of IDATE’s Digital Home Entertainment Unit. “Up until now, serious games have been designed to be played on a computer, but mobile handsets are already much more widely used in emerging economies which makes them the platform of choice for the development of serious games.”
The serious game sector is expected to grow significantly in the medium term. IDATE estimates that it currently generates 1.5 billion EUR in revenue around the globe, and that by 2015 sales will be almost seven times what they are in 2010 – with an average annual growth rate of 47% between 2010 and 2015. Plus, we can expect to see the business world’s interest in serious games increase around 2013, and especially small and medium enterprises (SME) whose awareness of these tools is still rather limited.
An original value chain
The value chain for serious games has fewer links than the classic video game chain. The most common structure is a single player that handles the development, publication, distribution and sales of its games. A great many players actually publish only a single title whose sales and installation/implementation for customers occupy its entire sales and support staff. Low-end instruments are the most widely used development tools in the sector today, as they are the only ones that most developers can afford – with high-end gaming engines costing in excess of 250,000 USD. At this stage in the serious gaming sector’s development, the value chain is more software and service-centric than device-centric. Here, most serious games are designed to be played on a computer, and few have been developed for other platforms. The mobile phone is still the device that currently offers the most interesting alternative to the PC, and it is also the platform of choice for the development of serious games in emerging economies where people can get hold of a mobile much more easily than a computer. Serious gaming software is still more important than any service that might be associated with it. In other words, the most common configuration is a user playing the game alone and usually locally, as opposed to online. But serious games are not meant to replace existing forms of information, communication or training, but rather to flesh them out and enhance them with interactivity, GUI and a video game’s ability to plunge the user into an environment where she will be more receptive to the message being transmitted. Plus the social aspect of a serious game, which fits naturally with a multi-user or even a massively multiplayer approach, will be the prime areas of focus in the coming years, for both the “player” of the game and the professional using it as a tool.
As a result, serious games cannot do away with:
• professional support for the game;
• an associated service (aside from management of the application and its functionalities in software-as-a-service mode) which:
- trains future users of the serious game, whether they are professionals, citizens, consumers or students;
- regularly tailors the application to the situation;
- configures the game, possibly remotely, according to the targeted users, patient, citizen or learner/student;
- collects the results from use of the serious game, interprets them, shares them and injects them back into the gameplay to help the player progress.
Project Manager
Laurent MICHAUD
l.michaud@idate.org
LTE forecasts worldwide
IDATE forecasts the rates of LTE adoption in 2012 and 2015. By ‘LTE adoption’, we mean the number of subscribers who access the mobile data via the LTE network. As at end 2015, we expect 13% of the subscriber base to be accessing LTE networks with discrepancies depending on countries.
More specifically, LTE subscribers should grow in the 2012-2015 period from 27 million to close to 300 million at end 2015 (EU5+Scandinavia, Japan, South Korea, China, USA).
• The GSA (Global Suppliers Association) is reporting 110 LTE network commitments in 48 countries at end May 2010. Up to 22 LTE networks should be in service by end 2010 and up to 37 LTE networks should be in service by end 2012.
• We based our estimates on estimated commercial launches of LTE services in 5 distinct regions/countries i.e, the USA, the EU5 plus Scandinavia, Japan, South Korea and China. They all have different backgrounds which affect their adoption of LTE and latest news is mentioned in each sub-sections.
• We think LTE services will not be launched before end 2011-2012 in EU5 and China, and not before end 2010-2011 in the USA, Japan and South Korea. We took into account recent commercial launches in Scandinavia.
• Regarding India which started 3G and BWA spectrum auctions in April 2010, the country cannot be ignored because of its huge population. IDATE expect LTE adoption could be driven by TD-LTE if BWA spectrum can be used for this technology in India.
Frédéric Pujol
Mobile Broadband Practice Director
World Telecom Equipment Market
259 billion Euro in 2009 and an expected 303 billion in 2013
Following a productive year in 2008, the telecom equipment market posted a decline worse than anticipated shrinking by 3.6% in infrastructure and by 9.9% in mobile handsets during 2009. In 2010, the global telecom equipment market growth rate is expected to remain stable as operators will still be cautious and wait for a gradual expected return to growth.
• The year 2009 was without a doubt a tough one for the telecom equipment market, as anticipated. With the confirmation of the warnings that began being sent out in the summer of 2008, equipment manufacturers were heavily affected displaying weak or bad performances. In particular, Nortel now under bankruptcy has been the first victim of the gloomy market conditions. Indeed, with the new economic conditions investments schedules were carefully revised. And operators had to establish priorities in network expenses.
• For the first time in 5 years, operators' capital expenditures declined in 2009 by 4.8%. The worldwide investment spending by telecom operators significantly decreased during 2009 totalling to 174 billion EUR. Both fixed and mobile CapEx reduced, by -4.0% and -5.5% respectively. This decrease is a combination of facts with the strong currency (US) devaluations, the gloomy economic context, the end of a five year network infrastructure investment cycle, the weak momentum in broadband access backing and the awaited 3G licence auctions.
• Operators' objectives in terms of very high speed broadband and mobile broadband penetrations will help boost up the telecom equipment market. Given the announcements made by major incumbents to massively deploy FTTx lines in the United Kingdom and USA, the fixed broadband access equipment market will increase gradually over the next two years and accelerate until 2015. In the mobile sector, despite LTE network deployment schedules and 3G/4G licenses awards - long awaited, the mobile access market is expected to hardly grow in 2010.
• In 2010, the global telecom equipment market growth rate is expected to remain stable as operators will still be cautious and wait for a gradual expected return to growth. Basically, operators' expenses will be selective while keeping their investments in IP-based equipment and optical transmission in order to meet the ever-increasing bandwidth requirements of businesses and consumers. Operators' objectives in terms of very high speed broadband and mobile broadband penetrations will help boost up the telecom equipment market. Given the announcements made by major incumbents to massively deploy FTTx lines in the United Kingdom, Brazil and China, the fixed broadband access equipment market will increase gradually over the next two years and accelerate until 2015. In the mobile sector, with LTE network deployment schedules and 3G/4G licenses awards - long awaited, the mobile access market is expected to slightly grow in 2010.
Tiana Ramahandry
Consultant
FTTx markets making swift progress
There were no major upheavals in the global Ultra Broadband market in the second half of 2009, and it continued to develop steadily in most parts of the world in terms of subscriber numbers and homes passed.
But beyond these figures that reflect the current situation, there have been several announcements from private operators and governments that have confirmed the interest in very high-speed access in most parts of the world.
The FTTH market’s growth momentum carried on into the second half of 2009, pushing the global base to close to 41 million FTTH/B subscribers by year-end, which marks a more than 16% increase in six months (FTTx subscriber numbers increase to 63 million when we include the following technologies: FTTH/B, VDSL, FTTLA, FTTx+LAN).
Over the next five years, this momentum is likely to translate into a significant increase in the number of homes passed: by the end of 2014, there will be close to 306 million homes passed for FTTH/B around the globe, of which more than half will still be located in Asia and 18% in Western Europe.
• On the matter of subscribers, Eastern Europe, which has already pulled ahead of Western Europe, with 3.5 million FTTH/B customers, compared to around 2 million in the west, is forecast to have an even bigger subscriber base than North America starting in 2012. Some countries in that part of the world, such as Lithuania, have a particularly dynamic market and, in addition to swift and vast rollouts, are managing to persuade the eligible households to subscribe to ultra high-speed access offers.
• Elsewhere, and especially in Asia, marketing the services has become operators’ primary concern, since coverage rates have already reached the saturation point in the most advanced markets. HKBN in Hong Kong is the operator marketing the most competitively priced offer of anywhere in the world: 1 Gbps for 26 USD a month.
• In 2014, 18 countries will have deployed optical fibre networks to more than 50% of homes, which is 10 more than at the end of 2009.
Top 10 countries in terms of FTTH/B subscribers, end of 2009
Rank # Country = FTTH/B Subscribers
1 # Japan = 17 140 000
2 # South Korea = 9 228 300
3 # USA = 5 700 000
4 # Russia = 3 040 000
5 # Taiwan = 1 675 000
6 # Hong Kong = 770 000
7 # China(1) = 710 000
8 # Sweden = 537 100
9 # Italy = 325 000
10#France = 308 200
________
(1) Not included are the roughly 17 million FTTx +LAN subscribers in China.
Source: IDATE
Top 10 FTTx operators around the world at the end of 2009 (in number of subscribers)
Rank # Operator / Main technology & architecture = FTTx Subscribers
1 # NTT (Japan) / FTTH/B GEPON = 12 779 000
2 # China Telecom(1) / FTTH - FTTx+LAN EPON LAN/DSL = 11 160 000
3 # China Netcom(2) / FTTH - FTTx+LAN EPON LAN/DSL = 5 590 000
4 # KT (South Korea) / FTTB EPON/GEPON = 4 630 000
5 # Verizon (USA) / FTTH BPON/GPON = 3 430 000
6 # SK Broadband (South Korea) / FTTB/LAN GEPON = 3 032 099
7 # ER Telecom (Russia) / FTTB = 2 140 000
8 # AT&T (USA) / FTTN VDSL2 = 2 100 000
9 # Chunghwa Telecom (Taiwan) / FTTB GEPON = 1 639 824
10# LG Powercom (South Korea) / FTTH/B EPON/GEPON = 1 566 206
______________
(1) of which 560,000 FTTH subscribers and 10.6 million FTTx/LAN subscribers.
(2) of which 90,000 FTTH subscribers and 5.6 million FTTx/LAN subscribers.
Source: IDATE
Roland Montagne
Head of IDATE’s Telecom Business Unit
It’s already 2020: “The Net’s virtual neutrality”
When I was on the highway last Friday, stuck in traffic as I headed out of town for the weekend, I was reminded of the image that Columbia University professor Tim Wu used to trigger the debate on network neutrality back in 2005. When I got to the toll booth, I had the choice of two tickets: one would allow me to drive at the maximum speed limit by taking a special “rush hour” lane, provided I was the proud owner of a vehicle built by one of the three car-makers that had signed exclusivity agreements with the company that operates the motorways. The other ticket let me take the lanes clogged with the masses. Of course, this isn’t what happened – well not exactly – and I was forced to be patient along with everyone else.
Discussions on the topic of Net neutrality became increasingly prevalent, to the extent that they became a focal point for public authorities in the early 2010s – the various viewpoints expressing the expectations and interests of the various stakeholders. Sparring off were two extremes – staunch supporters of an unmovable Internet and guardians of its original dogma, and the opportunistic industry players accused of wanting to confiscate entire swathes of the Web to line their pockets – which made for often heated, but always interesting and stimulating debate. While a number of the elements discussed now seem to be truly a thing of the past, like the issue of differentiated pricing, others are still with us, such as having free access to both local and globalized content.
Even if the analogy needs to be used carefully, I can’t help but draw a parallel between the concept of Net neutrality and that of Adam Smith’s “invisible hand” which has been so often cited to depict the debate between proponents of laissez-faire economics and protectionists. At the core in both instances is a state of ideal balance that is achieved thanks to a mythical allusion to something that has never actually existed in real life. Did the Web’s so-called golden era of original neutrality not give birth to behemoths like Google in record time? The goal was in fact to achieve a real balance between opposing forces, by tracing a path through the pitfalls of evangelism and dogmatism. On the whole, this message of pragmatism caught on, with more or less success depending on the country, by being enforced by regulatory authorities – whose purview generally includes both networks and content – in most cases guided by the golden rules of transparency, non-discrimination, competition in the access market and stimulating investment and innovation.
Of course, it should be said that today’s Internet bears very little resemblance to the Internet as it was in its infancy. Although the distinction between the Web of networks and the Web of applications is still relevant for maintaining what some refer to as “balanced neutrality,” with an underlying dynamic that is still very much with us: a networks industry – which continues to become more and more concentrated, especially in Europe, and which is sustained by massive investments in ultra broadband fixed and mobile infrastructure – that needs to adapt to a proliferation of endlessly regenerated applications and content (semantic Web, the Internet of data, the real-time Web, the mobile Internet, the 3D Web, the Internet of things…).
Ultimately, a tenuous balance made it possible to define a fixed and mobile Internet for all, with minimum conditions applied to access services in terms of quality, pricing and content. And this is the platform on which a range of offers and approaches continues to be deployed by specialized access providers, vertically integrated operators, powerful Internet companies capable of marketing a growing array of services while investing in sections of network infrastructure, and a wide variety of purveyors of innovative services. All this while remaining, ultimately, subject to the scrutiny of users who want relevant services and turn away from obsolete offers.
Arriving at last at my weekend destination, after such a long trip over such a short distance, and already forgetting the inevitable traffic jams that await my return, I make a VoIP call on my mobile, which has become both a very common way to make phone calls and a small victory in the vast battlefield that is Net neutrality.
Jean-Dominique Séval
IDATE has published several reports on related topics, including:
- "Mobile VoIP" by Soichi Nakajima
- "The Online Content Distribution Market" by Vincent Bonneau
Drawing on work carried out by Yves Gassot on the regulation of communications markets – as part of IDATE’s Digiworld Programme.
Social networking tools for improving the user experience on free TV/video sites
In late April, WAT.tv, the video site operated by French TV broadcaster TF1, rolled out an upgrade that included sharing, recommendation, rating and Facebook streaming tools.
"Thanks to these new features, Wat has expanded the social dimension of its service and is offering users a richer and more engaging experience by capitalizing on the popularity of the globe’s biggest social network (more than 400 million members),” says IDATE senior consultant, S. Girieud, while pointing out that, “this partnership with Facebook should help attract and keep new users and/or generate more traffic on the online video platform, and so help boost the ad-based monetization of its inventory”.
The data portability solutions developed by the top social networking sites (Facebook Connect, MySpace Data Availability and Sign-in-with-Twitter) allow free online TV and video services, such as TV networks’ websites, VoD services, video websites, etc., to incorporate tools from the most popular social networks (e.g. Facebook Live Feed, Twitter feed, etc.), which will help build and keep users and generate more traffic, and so improve their ad revenue potential. Incorporating the core tools from the most popular social networking sites allows free online TV and video services to offer a richer user experience and so to build its audience (increase the number of users and traffic, time spent on the site, page views, etc.), and so to improve its ad space sales.
By integrating a major social network’s most popular tools (Facebook’s Live Feed, Twitter’s tweets), free online TV/video services such as TV channel Web sites, VOD services and video sharing platforms can offer their users a richer viewing experience. Better experiences in turn help create and retain audience and/or additional traffic (more visits and visitors, more time spent, more page views) and thereby generate more ad revenue from a site’s inventory. This is also a way for sites to continue to develop their services, to innovate and to fulfill their users’ potential desire for interactive and community features. Social tools are seeing more and more demand from Web users and are gradually moving from “nice to have” features to “can’t live without” necessities.
IDATE has published the report Social Video addressing these questions, presenting key figures for the social networking and online video markets and describing the major innovations spawned by the meeting of social networks and video. The challenges and strategies of the players on the field are detailed in case studies.
Project Leader
Sophie Girieud
s.girieud@idate.org
Pages
Categories
- Auteurs
- Digital Content
- DigiWorld
- FTTx
- Internet
- It’s already 2020
- Mobile
- Satellite
- Telecom
- TV & Video
Blogroll
Archive
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009