Africa and Middle East LTE forecasts
Frédéric PUJOL
Head of the radio technologies & spectrum practice, IDATE
70 million LTE subscribers for Africa and Middle East in 2016
As an official partner of LTE MENA 2013, IDATE delivers its latest insights about the LTE Market in Africa and Middle East.
LTE is gaining momentum: by 2016, there will be a total of 916 million LTE subscriptions worldwide. Our forecasts regarding Africa and Middle East are for 68 million LTE subscriptions at the end of 2016.
World LTE market : LTE deployments stepping up
• We expect that, by the end of 2013, a significant portion of LTE devices will support both FDD and TDD duplex modes. TD-LTE deployments in India, China and many other countries in the Asia-Pacific, Latin American, and Middle East regions and, to a lesser extent, Europe will fuel this growth.
• We anticipate that more than 80% of LTE devices will also support 3G and, in most cases, 2G in 2014.
• A limited number of LTE devices will support Mobile WiMAX in order to facilitate smooth transition for operators switching to TD-LTE.
Middle East & Africa : 70 million LTE suscribers by 2016
• The first LTE commercial services were launched in South Africa, Tanzania and Namibia in 2H 2012.
• Saudi Arabia: the three MNOs – Etisalat-Mobily, Zain Saudi Arabia and Saudi Telecom Company (STC) – launched LTE services in 2011. They were slowed down by the lack of compatible smartphones.
• Our forecasts are for 68 million LTE subscriptions at the end of 2016 in the countries of the Middle East and Africa for a revenue of 20 billion Euro.
Africa Middle East LTE Subscribers forecasts (thousand)
Source: IDATE
Frédéric PUJOL
Head of Mobile & Spectrum Practice at IDATE
f.pujol@idate.org
Roland Montagne’s take on recent industry moves on the occasion of the MWC 2013
Roland Montagne, Head of Telecom Business Unit at IDATE gives his first impressions about mobile world congress 2013.
Video only available in French.
During Mobile World Congress 2013 which took place in Barcelona from 25th to 28th of February, Arcep's team (French postal and telecommunications regulatory authority) had the chance to interview Roland Montagne, Telecom business unit Director. The interview goes through his opinion on the different main themes of the Congress: mobile and FTTx network convergence, multiplication of devices' uses and data explosion that comes with through 4G especially through video, networks virtualization thanks to IP protocol and last but not least the telcos moves to segment their offer and capture the value created by these new uses.
Global LTE forecasts
Frédéric PUJOL
Head of the radio technologies & spectrum practice, IDATE
Deployments stepping up: 916 million subscribers expected in 2017
IDATE provides regular analyses of the main trends shaping the world’s mobile markets: networks, devices and services. Our Mobile team have teamed up to publish the new edition of its special White Paper: “LTE 2013 - Markets & Trends” to coincide with the Mobile World Congress in Barcelona (25-28 February 2013).
LTE is gaining momentum: IDATE predicts that, by 2017, there will be a total of 916 million LTE subscriptions.
• We expect that, by the end of 2013, a significant portion of LTE devices will support both FDD and TDD duplex modes. TD-LTE deployments in India, China and many other countries in the Asia-Pacific, Latin American, and Middle East regions and, to a lesser extent, Europe will fuel this growth.
• We anticipate that more than 80% of LTE devices will also support 3G and, in most cases, 2G in 2014.
• A limited number of LTE devices will support Mobile WiMAX in order to facilitate smooth transition for operators switching to TD-LTE.
LTE subscription by country
LTE subscription by operator
> Download the White paper - LTE 2013: Markets & Trends
Telecommunications versus Over-The-top communications
Soichi Nakajima
Senior Consultant at IDATE
OTT communication service
will account for 6% of total
communication service revenues by 2020
will account for 6% of total
communication service revenues by 2020
In 2020, for the USA and EU5 combined, OTT communication service revenues will have increased to 15 billion EUR from 7 billion EUR in 2012. Yet they will still only account for 6% of total communication service revenues, with telcos accounting for the remaining 94%. The total market will decline, mainly due to the telcos’ devaluation of the market, rather than the OTTs taking their revenues.
Drawing on IDATE’s extensive work on the latest trends in communication services, this latest study, “Future of Communication 2020: Telco & OTT communication - market forecasts” delves deeper into our analysis and forecasts the paths which the market is expected to take between now and 2020.
The six key trends shaping the market
In this study, IDATE outlines the 6 key trends happening in the communication services market which will shape the market through to 2020.
1. The aggregation of communication types: IDATE notes that most communication service providers are aggregating and providing several communication types to the market. For example, Facebook is primarily a social network (which is a communication tool in itself), but also offers voice, messaging and file sharing services too. In the case of operators, they of course traditionally offer voice and messaging as their core product, but are now looking to diversify into file sharing too, either through cloud products or the GSMA-led RCSe (Rich Communication Suite enhanced) initiative, marketed as ‘joyn’.
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* EU5: France, Germany, Italy, Spain, United-Kingdom
2. Beyond traditional communication for telcos: The telcos are now looking to offer more than simply voice and messaging, in order to remain competitive in the market and to remain more than a dumb pipe. IDATE sees three main ways in which telcos are striving to achieve this: providing their own OTT communication service (such as Telefonica with their TU Me app and Orange with their Libon app); partnering with OTT communication service providers (such as Verizon and H3G UK with Skype and H3G HK with WhatsApp); and joining the GSMA-led ‘joyn’ initiative, launched by the three principle operators in Spain (Orange, Telefonica and Vodafone), which aims to offer enhanced communication services across all mobile phones in the same simple way as traditional voice and SMS today.
3. Voice and messaging becoming a telco commodity: The need for telcos to offer more than the traditional voice and messaging service is largely due to the commoditisation of such services. These services are today taken for granted, and virtually all telcos offer them in abundance; that is to say for a certain fee, users get massive amounts of minutes and messages that in reality are hard to use all up, and there are also many cases of unlimited offerings. This means that the value of such services is decreasing. Another trend for telcos is bundling, from double to quadruple play. Whilst such marketing strategies are intended to increase user appeal and also reduce churn, the fee itself is normally reduced and hence further devalues the standard voice and messaging services.
4. Mobile data and WiFi makes strong case for OTTs: For OTT communication services to work on mobile, there needs to be Internet connectivity on the mobile. Especially with the exploding popularity of smartphones, this Internet connection is increasingly provided by both mobile data plans and WiFi. Unlike voice and messaging, unlimited mobile data packages are relatively rare with at the very least throttling usually involved. Especially in the case of messaging there are only small amounts of data involved and thus this poses no problem. Video communication, on the other hand, is often banned by operators, but is possible through WiFi; and in many situations where one wants to use video communication, the user is stationary anyway (such as calling loved ones far away).
5. The rise of video communication: IDATE also notes the increased interest in the market for video communication. The concept is hardly new since operators have in the past tried to market the service, but with limited success. In particular, one of the demerits of operator video-calling propositions was the high cost for users, but now OTTs have come in with a free proposition using WiFi, including the likes of Apple and Facebook. Further, the concept of WebRTC, which allows video calling directly from the browser to any other browser could potentially boost video calling; there is no need for users to download software as WebRTC is an API for developers.
6. Genuinely free OTT offers in exchange of user data: One of the obvious advantages of OTT services is that it often comes for free, or in some cases, a very low fee. As an overall trend in the Internet market, the advertising model is becoming standard and the advertising market is set to grow with better tools and analytics, especially for mobile. The communication market is no exception, and is set to profit from advertising. However, generally speaking, users see advertising as a nuisance, and there is also a market for low-cost services with no advertisements, as demonstrated by the highly successful WhatsApp application.
Project Manager: Soichi Nakajima
Soichi joined IDATE as a senior consultant in January 2009. His main area of endeavour is the mobile communications market, such as the mobile Internet, applications, contents and services, the analysis of strategies employed by the various players, scenario building and forecasts. He also works on other business potentials for the mobile Internet, such as smart grids and VoIP. Before coming to IDATE, Soichi worked for NTT DoCoMo, Japan’s largest mobile network operator by subscriber numbers, where he played a leading role in the strategic planning of the roll-out of Japan’s first 3G M2M data-only tariffs. Soichi holds a Bachelors degree in mathematics, from the University of Nottingham in the UK.
To learn about more about this topic and our related market report please visit our website
NFC & mobile Payment
Julien GAUDEMER
Consultant at IDATE
Payment and transportation: vectors of development for NFC?
Recently, IDATE has published its report on "NFC & mobile payment" which presents the current situation of the mobile payment and mobile NFC technology markets. It analyzes the prospects for the market from a technical and economic point of view, by looking at challenges facing the economic models in key areas, including: automation, commerce, advertising, public services and transport.
"One of the major problems for NFC on mobile devices is how to define viable business models for a particular type of application in which the different stakeholders can find some level of financial balance", comments Julien Gaudemer, project manager for the NFC study. He insists:"In numerous initiatives, obstacles often lie in the difficulties local stakeholders encounter in defining a stable cooperation framework for offering services to users."
Complex business models
A different business model often exists based on application type (essentially payment and transport) and geographical region. Relations between stakeholders can vary from region to region. The types of stakeholders may also vary (different operators from one country to the next, for instance).
- For transport applications, the business model seems relatively balanced between the costs incurred by NFC on mobile devices and the direct revenues that carriers can generate from NFC. These revenues are first used to cover the costs of NFC for mobile usage. Since the different transport networks do not all have standardized NFC infrastructures, each carrier must, in principle, develop its own NFC mobile transport application.
- For payment applications, the business model may be more complex since, unlike the transport ecosystem which is relatively closed (a single entity manages the various transport activities), payment applications require many different players who must cooperate in order to offer an NFC payment service. While most already maintain relations to offer traditional card payment services, NFC incurs new costs, particularly for banks (application, TSM, operators where necessary). These costs may then be passed on to customers (particularly private users), although this may be dissuasive. However, other strategies can be adopted to cover the technology cost, such as advertising on mobile
devices. - For other applications, the business model is simple, in which service providers invest in a mobile application and tags, and then recover the revenues, usually indirectly.
An overcrowded ecosystem
Compared with traditional payment methods and transport ticketing (credit/debit cards or NFC travel cards), the business model for NFC applications is different. More stakeholders are present in the ecosystem. This is explained by the fact that mobile usage requires the presence of certain players: manufacturers of mobile devices, mobile operators and SIM card manufacturers, primarily. Alongside these are other stakeholders, such as TSMs, most of which were previously smart card manufacturers who converted the value of a physical product into an intangible service. This ecosystem mainly differs from non-NFC mobile payment in that there are fewer technical issues and the conflict between stakeholders is not as fierce. Some players, such as chip or mobile device manufacturers, do not even enter the arena.
The NFC mobile ecosystem therefore comprises a multitude of stakeholders, each jostling to get ahead in a particular application. This is mainly the case with payment applications which can generate substantial revenues and consequently attract many businesses. Some stakeholders in this ecosystem have invested fully in NFC technology and in rolling out initiatives, while others seem more cautious, particularly Web giants such as Apple, Facebook and Amazon.
Competing technical architectures
The fact that the ecosystem comprises a multitude of stakeholders, and since some have
some clearly chosen a technical architecture (SE type) that is most financially viable for
them, conflicts arise between them. These technical architectures only affect so-called
“secure” applications such as payment and transport.
Operators fully support SEs in the SIM card since it enables them to generate revenues
from renting secure space on the SIM card. Service providers are more opposed to this
architecture since they are seeking to minimize costs and have as few intermediaries as
possible. This is the case for Google, which bases its Google Wallet on an SE built into the
mobile device.
Manufacturers of mobile devices are caught in the middle:
- on the one hand, they want the built-in SE they have inserted in their devices to be
promoted via applications (and initiatives); - on the other hand, they must satisfy the demands of operators who prefer the SIM card
and are mostly responsible for selling the mobile devices of manufacturers.
The same is true for manufacturers of NFC chips and SIM cards who are looking to
please all of their potential customers, and who must therefore support initiatives based on
the SIM-card, as well as on other types of SE to avoid focusing on a single market segment.
Julien GAUDEMER
Consultant at IDATE
j.gaudemer@idate.org
> Visit our website for more information
DigiWorld Summit 2012
"Game Changers: Mobile, Cloud, Big Data"
Opening day of the 34th Summit: The future of the digital economy according to its leaders
This morning IDATE Chairman François Barrault opened the 34th edition of the DigiWorld Summit in Montpellier. The Summit has become one of the must-attend events each year for playmakers in the telecom, Internet, television and video game industries. It will bring together more than 1,200 participants and 130 speakers from over 20 countries around the world.
IDATE and the members of the DigiWorld Institute are putting the spotlight on “Game Changers: Cloud, Mobile, Big Data” for this year’s Summit. The objective of the event is to discuss the factors that will lead to the emergence of the next decade’s digital leaders.
Executives from device and cloud heavyweights as well as content providers and telecom operators will present their views on these subjects over the next two days.
John Chambers, CEO of Cisco, affirms that the pace of innovation today is the fastest it has been in the past 25 years.
Hans Vestberg, CEO of Ericsson, stresses the need to combine a strategy of vertical integration and openness to “capture the innovation of other players.” For Ben Verwaayen, CEO of Alcatel-Lucent, Europe should speed up LTE rollouts despite the economic uncertainties. Qualcomm Chairman Paul Jacobs, riding high on the success of the firm’s technology, which is used in many smartphones and tablets, predicts a “sixth sense, in that everything will be connected around us.
In addition to such distinguished speakers, the DigiWorld Summit is also recognized for its detailed preparation of the themes and the series of sessions based on IDATE analysis. During the opening session the Institute’s experts will each present an overall analysis of their focus sectors. They will highlight the dominant role of three game-changing factors applicable to all the links in the value chain:
- Mobile’s irresistible momentum, with the battle of the OSs and then LTE, which is expected to be central to the new differentiation strategies to break out of the price wars.
- The Cloud, which for IDATE is not limited to externalized enterprise computing (“cloud computing”) but includes application distribution architectures (including for audiovisual content), shaking up traditional roles.
- Big Data, an asset that all players will be looking to capitalize on through real-time applications, aiming to enhance their services and offerings (devices, content, connectivity services, storage and application platforms, etc.).
Three important voices offer a counterpoint to IDATE’s analyses: Ben Verwaayen, the boss of Alcatel-Lucent, Léo Apotheker, former chief of SAP and HP, and Carsten Schloter, CEO of Swisscom. Overall the messages converge, with all three insisting on one point: Europe has a lot going for it. However, these pluses are particularly concentrated in the telecom industry, which is currently suffering multiple ills: the economic situation, its relative disintegration and the constraints of a world where traffic is exploding but applications tend to lean in favor of over-the-top (OTT) players.
The sessions on November 15 will be devoted to sketching a potential next-generation telco. Presenters include Terry Denson, Vice President of Global Strategy for Verizon, Stéphane Roussel, CEO of SFR, Jean-Ludovic Silicani, Chairman of ARCEP. The heads of Ericsson and Orange, Hans Vestberg and Stéphane Richard, will close the debate. Some big names in traditional content (the BBC) and new online platforms (like Netflix) will also be present. A conclusion will be given by players that hold promising futures in platforms with IBM, Amazon, BT and Cisco.
Also note that five executive seminars will be presented on November 14 and 15, on the following topics:
- Impacts on privacy, with the input of Google and CNIL.
- Key issues for next-generation networks: FTTx, LTE, etc.
- Expectations surrounding the rise of smart cities.
- Perspectives related to the concept of smart TV.
- New business models for video gaming.
> Follow live the plenary sessions: Live streaming DWS12 !!!
> More information about our program and our speakers on the website DigiWorld Summit 2012
Radio Spectrum
Frédéric PUJOL
Head of Mobile & Spectrum Practice at IDATE
Finding spectrum for mobile broadband
The continuous explosion of mobile data traffic is fuelling demand for more mobile spectrum, the world over. IDATE has just published the 6th edition of its study “Radio Spectrum” which provides its readers with an overview of major trends in radio spectrum management in Europe, the USA and Asia-Pacific, this report reviews the main issues raised in WRC-12, the regulatory environment, spectrum refarming and new bands, and spectrum valuation. It features the spectrum database with details of the regulatory situation and updates on spectrum auctions.
“The World Radiocommunication Conference (WRC) which is the place for international negotiation of spectrum allocation took place in Geneva in January and February 2012", says Frédéric Pujol, Head of the Mobile & Spectrum practice. He adds: "At WRC-07, the band 790-862 MHz had been allocated to the mobile service in Europe and Africa (ITU Region 1) and was identified for IMT (International Mobile Communications) at worldwide level. The decision of WRC-12 to launch studies for a second Digital Dividend in Region 1 (Europe, Africa) is good news for the mobile broadband sector in Europe. This new frequency band could match with the 700 MHz Digital Dividend identified for the Asia-Pacific region. Harmonisation with other geographical areas would enable significant economies of scale for LTE devices and would facilitate international roaming."
Spectrum trends and critical issues
Regulatory trends
The European Commission together with all Members States will work on the following concrete actions up to 2015: ensuring that at least 1200 MHz spectrum is identified to address the increasing demand for wireless data traffic and that the need for additional harmonised spectrum bands is assessed.
New spectrum sharing schemes should be used in the coming years as they can enhance the overall spectrum efficiency. The FCC and the European Commission are pushing for more spectrum sharing: either through more unlicenced bands or through more sharing of frequency bands between users. Solutions such as Authorised Shared Access (ASA) represent an interesting evolution of the regulatory framework and could accelerate the use of frequency bands with limited harmonisation such as the 2.3 GHz band.
We consider that white space technologies today represent niche markets and that they cannot be used to provide mobile service on a commercial basis in the UHF band. The concept could be extended to other frequency bands where sharing with incumbent users could be easier.
Existing spectrum for mobile broadband
In Western Europe, spectrum allocated to mobile broadband is generally 590 MHz covering multiple harmonised frequency bands: 800 MHz (FDD – 2 x 30 MHz), 900 MHz (FDD - 2x35 MHz), 1800 MHz (FDD - 2x75 MHz), 2100 MHz (FDD - 2x60 MHz), 2100 MHz (TDD - 15+20 MHz), 2600 MHz (FDD - 2x70 MHz), 2600 MHz (TDD - 50 MHz).
In the USA, a total of 413.5 MHz of spectrum is available for mobile use.
Spectrum refarming is accelerating
In order to maximise the use of the scarce resources, more frequency bands are being refarmed in order to be used by the LTE technology and replace 2G or 3G systems. AWS (Advanced Wireless Spectrum – 1.7/2.1 GHz) and 1900 MHz in the USA, 1800 MHz across Europe and Asia-Pacific are being used by LTE. This process will lead to accelerated shut-down of 2G networks, as has been recently seen in South Korea.
Spectrum needs
Regulatory bodies and ministries around the world are looking for freeing spectrum used by public users to provide additional capacity to mobile broadband. The objectives are close to 500 MHz of additional spectrum for mobile broadband in the five coming years. In the USA, the FCC has defined a spectrum deficit of 275 MHz in 2014 based upon its mobile traffic growth estimate.
LTE spectrum fragmentation and the importance of band plans
Spectrum aggregation and Supplemental Downlink (SDL): supplemental downlink uses additional unpaired spectrum to enhance the downlink capability of mobile broadband networks. Mobile operators such as AT&T and Orange are currently investigating SDL as a solution to meet traffic demands.
Digital Dividend
In Japan, the 700 MHz band has been awarded by the Ministry of Communications to KDDI, NTT DOCOMO and eMobile, enabling them to roll out LTE in a sub-1 GHz frequency band.
The Asia-Pacific Telecommunity (APT) has finalised a harmonised band plan for 698-806 MHz for the Region 3 (Asia-Pacific). It is expected to be approved by ITU shortly. As in the APT band plan, 2x45 MHz of spectrum will be available.
The APT band plans include two versions, the first one compatible with Europe and the second one which would allow for worldwide operation.
The allocation of the 800 MHz band is going on in Europe with LTE commercial services expected grow quickly in 2013.
New resources for mobile broadband
New frequency bands are currently being or will be allocated in the years to come to mobile services and IMT technologies. In Europe, the new bands for mobile terrestrial systems, identified during WRC-07, are 450-470 MHz, 790-862 MHz, 2300-2400 MHz and 3400-3600 MHz.
New frequency bands for Mobile Broadband: L-Band, 2.3 GHz, 3.6-3.8 GHz…
- The L-Band (1452 MHz to 1492 MHz) is widely available today across Europe as well as in other such countries as Canada or Brazil and could provide SDL for inter-band carrier aggregation.
- 2.3 GHz: this frequency band is used by TDD networks in Asia and could be used as a supplemental downlink resource in Europe
- 3.4-3.8 GHz: currently used by WiMAX networks which will migrate to TD-LTE.
Spectrum/licences valuation
The latest auctions confirm the trends identified last year with digital dividend spectrum (800 MHz band) sold for EUR 40-80 cents per MHz per pop.
For the 2.6 GHz spectrum, the valuation ranges from EUR 0.2 to 4.6 cents per MHz per pop.
Frédéric PUJOL
Head of Mobile & Spectrum Practice at IDATE
f.pujol@idate.org
> Visit our website for more information on this topic
DigiWorld Summit: Key players
"Game Changers: Mobile, Cloud, Big Data"
They are the key players of the Digital news and the Digital World… they will be at the DigiWorld Summit !
On sait que le groupe Vivendi se considère comme trop endetté pour rester en l'état et que sa préférence pourrait être de vendre ses actifs dans les télécoms (SFR, Maroc Telecom, GVT). Récemment, la presse a relayé les discussions engagées autour des mariages de SFR avec Numéricâble ou avec Free . Au-delà des considérations propres à Vivendi, ces rumeurs s'inscrivent dans le contexte très déprimé des opérateurs télécom en Europe (secteur maintenant globalement en récession tant pour les mobiles que pour le fixe) et confronté à des investissements lourds et des transformations rapides de leurs business models face à la migration des applications vers les acteurs OTT (Over The Top)… Il est probable que tout ne sera pas dénoué avant le DigiWorld Summit et que beaucoup d'intervenants de la journée du 15 novembre seront écoutés avec attention!
Stéphane ROUSSEL, Président & CEO, SFR (keynote le 15 novembre à 12:10)
Mais aussi :
Jean-Ludovic SILICANI, Président de l'ARCEP (keynote le 15 novembre à 12:35)
Anne BOUVEROT, Director General GSMA (Session Next Gen Telcos, 15 nov 11:15)
Et encore:
Michel COMBES, ex CEO Vodafone Europe (Session Next Gen Telcos, 15 nov 11:15)
Stéphane RICHARD, Président & CEO, France Telecom-Orange (keynote 15 nov à 3:45)
> More information on the website DigiWorld Summit 2012.
DigiWorld Summit: Key players
"Game Changers: Mobile, Cloud, Big Data"
They are the key players of the Digital news and the Digital World… they will be at the DigiWorld Summit !
A third of all the Smartphones purchased by consumers during the 3 Q is a Samsung Device (<56 millions of smartphones vs. <30 for 3 Q 2011 ) …
Vassilis SEFERIDIS, Director European Business Development Samsung Electronics will participate to the Round-Table on Nov. 14 at 11:00am " Smart Devices ecosystems vs. Open Cloud".
Microsoft launches its Windows 8 . This is not only the last version of its OS which is operating >90% of the worldwide PC… It's really a new product which must give a new chance to the PC facing the other devices. .. the opportunity for the company to come back in the smartphones and tablets competition…
Speaker to be confirmed : we don't know today his name (!), but we will welcome an Executive from Microsoft at the Summit for a keynote speech on November 14, just before the lunch.
Julien LESAICHIERE, Windows Azure Platform Lead, will participate to the last panel of the Executive Seminar 3Big Dta & Privacy" on Nov 14.
Google which dominates the Web research engine market but also owns Android, Google Map or Street View and has a real ambition in the cloud based services, is again asked to give more information about its private data policy…
Barak REGEV, Enterprise Cloud Platforl Lead will be the invited Keynote speaker for the Executive Seminar of the Summit devoted to "Internet Economics, Big Data & Privacy" (November 14, afternoon);
Hal VARIAN, chief Economist at Google is one of the two high level people interviewed in the special issue of the DigiWorld Economics Journal, (Communications & Strategies N°88), which is also dedicated to the theme "Privacy, Openness and Trust). The other interview is done with Isabelle Falque PERROTIN, President CNIL (Fr.)
> More information on the website DigiWorld Summit 2012.
DigiWorld Summit: Discover our speakers!
"Game Changers: Mobile, Cloud, Big Data"
Smart Devices ecosystems vs. Open cloud
Smartphones, and to a lesser extent set-top boxes, have in recent years been viewed as strategic components for disseminating innovation, sharing value and structuring digital ecosystems. Are operating systems and store apps going to retain this strategic character in the era of HTML5 and Cloud Computing? Are we going to see the distribution models for smartphones and set-top boxes coming closer together?
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> More information on the website DigiWorld Summit 2012.
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