14Mar/160

Rethinking Handset Subsidies

Basile Carle

Basile Carle
Senior Consultant, IDATE DigiWorld

Handset value chain shake up – menace or salvation for operators?

 

Basile Carle, lead device expert at IDATE, raises the question he addressed in his latest study: “Smartphones as we know them today – beginning with the iPhone in 2007 – have clearly enabled operators to better monetize connectivity and therefore  helped to generate a return on their earlier investments in 3G network rollouts. Paradoxically they have also accelerated the transfer of a portion of telcos’ share of the value chain over to newcomers, namely handset suppliers and over-the-top (OTT) – or online – vendors. The time has come to revisit the handset subsidies question! Why should operators continue to finance a device – i.e. the smartphone – when other players capitalize more and more on that device: players who threaten to turn operators into mere providers of connectivity, dumb pipes which, although essential are in danger of becoming a commodity?”

From feature phone to Smartphone 2.0 – changes in the value chain

The advent of the smartphone 2.0 triggered a shift in the value chain and a change in business models that forced operators to rethink the way they finance mobile handsets, and this within an increasingly competitive marketplace.

The changing value chain of smartphone distribution

schema_Rethinking_handset_1

Source: IDATE, Rethinking handset subsidies, December 2015

Operators’ strategies

As competition becomes increasingly fierce, operators have altered their approach to subsidies, largely in an attempt to streamline their sales and marketing investments, especially as it became clearly that, more and more, handset suppliers were emerging as their competitors.  This resulted in different strategies from operators, one consisting in rethinking subsidies themselves the other consisting in proposing alternatives financing solution in a SIM only and commitment free world.

When thinking again on subsidies themselves, a distinction needs to be made between subsidies whose purpose is to attract new subscribers, and those used to keep existing customers. Some operators subsidise new customers’ handsets as heavily as those of existing customers when their contract is up for renewal.

Other operators, however, are focused either on keeping old customers or on acquiring new ones. The decision will often vary depending on their market share. A leading operator will tend to be more concerned with keeping existing customers, whereas a challenger will probably take a more aggressive approach to attracting new customers than to keeping its existing ones.

If  some  operators  have decided to continue  to partially  subsidise their customers’ handsets in exchange for a contractual commitment, most have also introduced  SIM-only plans that separate the flat monthly fee from the cost of the handset, and so freeing customers of having to sign up for a minimum contract length. While  users  can  keep  their  old  handset,  it  nevertheless  remains  important  for  operators  that  new customers who sign up for these plans own a handset whose features enable them to take advantage of all of the functions supplied by the network, whether 4G, carrier aggregation, VoLTE, etc. … Hence the importance of proposing new financing solutions

Impacts of new handset subsidies’ plans

This new approaches in device subsidies has also had an impact on the devices themselves. Suppliers of high-end handsets initially suffered a drop in sales as customers were put off by the price of their products once subsidies were removed. But these companies have adapted to the new situation by introducing their own financing solutions.

By the same token, this shift has enabled the emergence of new players in the marketplace. Companies that present themselves as local – i.e. national brands that created localised versions of what are often Chinese products – have forged themselves a position in the low-end handset segment, and are working to build up the market for handsets sold in retail outlets rather than by operators’ themselves.

Meanwhile, operators have been gradually going back to developing their own brand of handset. Contrary to the first wave of phones that carried operators’ brands, the goal here is less to sell handsets that are more or less locked into the operator’s own services than to get a better handle on costs. These branded products enable operators to earn a slightly higher margin than they do selling OEM products. So their appeal applies as much to subsidised solutions as unsubsidised ones.

By the time 5G is deployed, the (distant) prospect of seeing handsets become active components in the network’s operation – e.g. for relaying signals to the edge of the cell or to a dead zone – could trigger another rethink of handset financing. As the devices become part of the network’s equipment, it could once again be in operators’ interest to help finance them.

 

Get more insights on changing handset value chain and impacts for operators and manufacturers, through our dedicated market report

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26Feb/160

DigiWorld Summit 2016: The Internet of Trust

Logo-DWS2016_WEB400x150

Debate over the crucial role that trust will play in the digital economy’s future

 

The 38th annual DigiWorld Summit will run from 15 – 17 November 2016, and have as its central theme: The Internet of Trust. It will be an opportunity to engage in a meaningful international debate over digital trust issues – starting with security and privacy – which have become major sources of concern for all of the ecosystem’s stakeholders.

As the number of reported cyber-attacks worldwide is growing by close to 40% a year, we expect that upcoming stages in digital technologies’ evolution will only amplify the phenomenon. And this to such an extent that any future scenario is possible: from a continuation of the current chaos to a breakdown in trust that would lead to the construction of a new digital economy, which will no doubt differ in many respects from the one we know today.=

Are we reaching a tolerance threshold for online trust?
How can veteran digital industry players (equipment suppliers, telcos, IT companies) capitalise on the current climate?
Are verticals threatened by the situation or, on the contrary, on the winning side of trust and security issues?
Do we need a new regulatory framework to govern, or reassure, market players and consumers?

The need for a profound reassessment of security and trust issues seems inevitable: massive increases in spending on security solutions, rise in protectionist behaviour (use of ad-blockers, battle against botnets, etc.), avoidance tactics (piracy and circumvention), clarification of the terms governing access to private data and the management of digital identities and online reputation… There is no shortage of issues and threats affecting the rate of adoption of digital technologies, but which could also prove to be opportunities for all market players.

> Use and misuse of trust
Will trust be a key parameter in tomorrow’s Internet?
The privacy paradox: Usage is high, trust is low: Are we reaching a tolerance threshold for online trust?
Digital trust at the heart of customer relations? How do Internet companies and verticals gain their customers’ trust?
Can we trust digital world players? Can the Internet giants continue to be both the arbiters and targets of their users’ trust issues?
Can the digital world trust us? Focus on piracy: Can businesses trust their customers?

> Trust technologies
   A broad field of innovation for market leaders and start-ups
Innovative security solutions: biometrics, etc.: What can we expect from the next wave of innovations in the arena of cyber security and data control?
Blockchains and decentralized trust: Will today’s trusted third parties be cut out of the loop?

> Trust altering the digital value chain
Will trust be a game-changer?
Trusted third parties & digital coaches: Will we see new trusted third parties emerge (banking, post, health…)
Do we need more secure enablers? New growth enablers for telecom and IT industry leaders?
What role for telcos? Monetise data or become trusted third parties?

> Business model crash test
Will the current and future business models for trust-sensitive advertising and IoT markets be suited to the new climate?
Real time biding and programmatic ad buying: Can online advertising survive and adapt to the loss of trust?
Big Data and the Internet of Things: Will successful trust management be key to the future of IoT and monetisation initiatives?

> Regulation of trust, and trust in regulation
    How can regulation stimulate usage and innovation while also safeguarding against threats and transgressions in the digital economy?
Trust and anti-trust: what about platforms? Can and must online platforms be regulated?
Safe Harbor and Privacy Shield – the new deal: Can a balance be struck between conflicting European and US positions?
Cybersecurity and terrorism: Are the future credibility of and trust in the digital economy bound up with the fight against global threats?

A unique international forum for debate and networking

> Thematic Forums

  • Connected Things Forum
  • Fibre Networks Forum
  • TV & Video Forum
  • FinTech Forum
  • Mobile Networks Forum
  • Digital Africa Forum
  • Game Summit

> DigiWorld Week
   A full week of symposiums and partner events (13 – 21 November 2016)

> The DigiWorld Awards
    Recognising the best digital start-ups created by French entrepreneurs abroad

Key facts & figures

Europe’s trailblazing conference on the digital economy

The DigiWorld Summit is an annual event organised and hosted by IDATE experts, with the support of DigiWorld Institute members. Every year it holds ultra high-level international debates on the core issues shaping the digital economy, with the finest speakers and industry insiders.

Participants: 1,200 participants at the DigiWorld Summit and more than 5,000 at DigiWorld Week
Speakers: 120 speakers from around the world; 400 at DigiWorld Week
Partners and sponsors: over 100 partners and sponsors (businesses, public sector, media…)
Social media: 15,000 tweets (trending topics) and 2,000 live followers

Speakers in 2015 included: Jimmy WALES, Founder, Wikipedia – Peter VERHOEVEN, Managing Director EMEA, Booking.com – Alex SCHLEIFER, Head of Design, Airbnb – Eric DENOYER, CEO, Numericable-SFR – Dan JUDKINS, Head of Global Design and Development, Hasbro Inc. – Carlo d’ASARO BIONDO, President EMEA strategic relationships, Google – WEN Rui, Director of national Business Development, Youku Tudou – Sebastien SORIANO, Chairman, ARCEP – Bruno LASSERRE, Chair, French Competition Authority… > for more, go to www.digiworldsummit.com

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25Feb/160

M2M: a new momentum

ROPERT_Samuel

Samuel Ropert
Director of Studies, IDATE DigiWorld

 

A Eur 30 billion worldwide market driven by automotive, consumer electronics & utilities

This IDATE DigiWorld report, published along a worldwide database, analyses the overriding trends and changes taking place in the M2M market around the globe. It explores the driving forces behind the market's growth and transformation, including an examination of major market trends, plus volume and value forecasts up to 2019 by geographical area and 25 countries.

Over the next few years, the M2M market will clearly be driven by three key verticals: automotive, consumer electronics and utilities.

In recent years, the market has been driven by a few major verticals like Fleet management, Industrial asset management and Security. But the overall market in volume remains small, with potential for each market in tens of millions.

In the upcoming years, there will be new major verticals (including Automotive, Connected consumer electronics and Utilities). Potential volume is definitely higher by expanding towards consumer objects (billions) rather than industrial objects only. Moreover, regulations will stimulate automotive in Europe and utilities though public policies in some regions worldwide. However, while they will theoretically drive the market, certain barriers could obstruct growth in these sectors. In the short term, some applications in these key verticals are recurrently delayed (as with the eCall regulation in Europe which is now expected to be rolled out from October 2018) and have a potential impact on the traditional M2M market. Moreover, the utilities market is seen as less attractive with business opportunity being somewhat limited for Telcos (concentrator will only be cellular connected). UK is a key exception as a cellular concentrator will be installed in almost all households (in two main regions out of the three).

In the future, the market will be focused on emerging segments like healthcare with remote patient monitoring and smart homes.

The M2M market is still growing very fast

In 2014, the number of active M2M modules (all technologies included) reached 1.2 billion units. They will top over 4.1 billion by 2019 with a 29% CAGR.

In 2015, the cellular market is expected to represent 290 million modules worldwide for a total market of 30 billion EUR. The annual growth of the M2M market is around 10% in value and 26% in volume, compared with 2014. Most revenues will come from software and IT services.

Asia-Pacific will dominate Europe and North America in volume only. Europe will still lead in value, followed by Asia-Pacific. Since 2012, China has led the M2M world and has overtaken the USA in terms of cellular modules installed.

M2M players seeking business opportunities beyond their core expertise

M2M offers them attractive opportunities for Telcos, as, despite low and declining ARPU, projects offer high lifetime value, reduced churn rate and average deals representing thousands of SIM cards. Connectivity alone should represent more than 20% of total SIM cards for European telcos. Telcos are also trying to consolidate and reinforce their position on connectivity by looking at partnerships with LPWA providers, allowing them to address emerging applications.

Representing two thirds of the market, IT services are key in M2M and all players along the value chain are therefore attempting to position themselves by grabbing a piece of this lucrative market. Main players are looking at new services based on the cloud and Big Data (though analytics mainly), allowing them new business opportunities.

Finally, module providers are also challenged to break even in a market where unit prices are falling. In addition to services, they also attempt to offer connectivity services helping them provide end-to-end offering (MVNO acquisitions by Sierra and Neul purchased by Huawei).

schema_new_momentum

Find out more details regarding market M2M in our dedicated market report

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23Feb/160

5G: full steam ahead!

pujol-75

Frederic Pujol
Head of Wireless Business Unit

Regional initiatives on 5G are already under way in Japan, South Korea, China, USA and Europe. Cooperation is also being established between these regional initiatives in order to foster R&D and standardization work.

 

Even though standardisation for 5G has not yet started, there is already a broad consensus on what kind of performance 5G technology will have to support.

schema_5Gahead

5G will have to be suited to a whole raft of services, ranging from consumer services to any vertical market in the industry, going through public safety organisations. Whereas 4G was rather conceived purely as a mobile broadband technology, 5G will have to be flexible enough to allow new services or business models to emerge.

5G will thus have to function on any kind of spectrum, be it low or very high spectrum, shared, licensed or unlicensed. It will need to collaborate more easily with other technologies (terrestrial or not), perform perfectly in both densely-populated and rural areas, and operate in traditional cellular mode as well as in new mode, such as in mesh/relay mode when necessary.

5G will also have, of course, to be more spectrally efficient but also more energy efficient to allow new use cases, new devices or objects to emerge and communicate with the resources available. Together with energy efficiency, cost efficiency will play an important role in 5G.

In terms of concrete specifications, METIS, the EU-funded project, defines 5G as a technology to support mobile data volumes 1,000 times higher per area; numbers of connected devices 10 to 100 times higher; typical user data rates 10 times to 100 times higher; battery life 10 times longer for low power MMC; and end-to-end latency five times lower.

5G will not just be about improved throughputs but about the good throughput for the right user, on average and not just in theory. Although 4G has improved throughputs quite a lot as compared to 3G, there is a sizeable difference between peak throughputs and average throughputs. As an example, with 5G, the target is to provide 50 Mbps connectivity everywhere, thus addressing both coverage and capacity issues.

The efforts to reach standardisation of 5G will begin with the Release 14 of LTE but will continue in further releases. The 3GPP has started to make plans for its upcoming standardisation with the submission of the technology to the IMT 2020 process in ITU-R. Under 3GPP plans, work on requirements should start by the end of 2015, lasting until end-2017, when proposals should begin for standardisation work to gradually start in the first half of 2018, lasting until 2020. This standardisation process should first enable 5G deployment below 6 GHz while the final specification will have to enable the support for all the candidate bands.

The IMT-2020 requires that the technology be submitted by June 2019 with a high-level description, and by October 2020 with a complete description. The first submission is aimed at enabling an initial evaluation of the technology against the IMT 2020 requirements. The initial plans of 3GPP are to have the technology in frozen stage by December 2019.

Looking further into details, the various initiatives worldwide do agree, relatively speaking, on the same roadmap to be followed. There should be an initial focus on mobile broadband use case in order to secure the transition between LTE and 5G since this is the main LTE use case.

In this first phase, the focus would be on lower frequencies but there does not seem to be any consensus on what ‘lower frequencies’ means. Some players – a minority of them, it should be said – consider that these development and standardisation efforts should focus on frequencies below 6 GHz while others, such as Ericsson, Nokia and Qualcomm, think that the frequency bands between 3 and 30-40 GHz should be addressed straight away in the first phase while the second phase would address the whole frequency range envisioned, i.e. from 1 GHz to 100 GHz.

Learn more about the nascent 5G framework in our in-depth market report

Filed under: LTE, Mobile No Comments
16Feb/160

DigiWorld Yearbook Africa 2016

Lubrano

Sophie Lubrano
Directrice d'études, IDATE DigiWorld

What will the Internet look like  in Africa and the Middle East?

 

The IDATE DigiWorld teams of experts have published the second edition of the special report exploring the ins and outs of the digital economy in Africa and the Middle East

 DWYBA_couv_EN
Issues surrounding the Internet
The great regulatory challenge
What infrastructure to support the Internet’s development?
A telecom market in search of growth
Which device to access the Internet?How is the Internet being used?

Geographical trajectories
- Disparate marketplaces
- National data
Strategic trajectories
- Operators: a race to achieve critical mass?
- Economic data on market players
Published in collaboration with CIO Mag and with support from DigiWorld Institute members Eutelsat, Nokia, Orange, PwC and Verizon.
Available in print (€100 incl. VAT) and PDF (€68.58 incl. VAT) versions on our website

By and large, Africa and the Middle East are experiencing the same market shifts that telecom services in the West have undergone over the past two decades, albeit in their own particular way: slowing growth rates due to a relative saturation of the mobile telephony market, which is the sector’s chief driving force, combined with often stiff competition that weighs on margins. And a body of users that still remains to be conquered who have more modest purchasing power than operators’ existing customers.

Sub-Saharan Africa: the world’s fastest growing Internet access market

Forecast average annual growth rates
2015-2019

schema_DWYBA2016_1

Source: IDATE

Under these circumstances, the transition to mobile data services, thanks to expanding 3G coverage and the deployment of 4G, marks a natural and promising progression. We expect to see the strongest increase in Internet access of anywhere in the world, particularly in sub-Saharan Africa, both because these countries lag so far behind and because of growing demand amongst the local population. The availability of smartphones that are affordable for a large percentage of the population, combined with initiatives such as Zero rating for basic service bundles, are helping things along. As a result, high-speed mobile density could climb from 20% in 2015 to 44% in 2019. However, it is not yet certain that this growing Internet market will allow the region’s telecom services industry to maintain the roughly 5% annual growth rate that it did from 2010 to 2014. We must also factor in demographics and steady economic growth – which, although still not strong enough, is nonetheless substantial compared to what we are experiencing in Europe – along with other elements that should enable Africa, on the whole, to avoid the long slump that telcos in Europe have suffered.

In addition to outfitting cities with Internet access infrastructure, attention needs to be paid to – and original solutions devised for – rural areas that must not be overlooked, so that the pace of the population explosion in cities can be reined in.

There is no shortage of proof that Africa and the Middle East are capable of real innovation in multiple digital economy sectors

Faced with these imperatives, the ability to finance massive investments in 3G and 4G cellular network rollouts, in national and regional backbones, and in the equipment needed for businesses (optical and satellite connections in business parks and districts, cloud solutions) require operations to be optimised so that margins can improve. Outsourcing and sharing tower infrastructures, consolidation in markets with too many players with a tiny market share, initial and ongoing training of personnel, and the search for synergies with electricity supply programmes are among the core paths to advancement that businesses and public policies will likely focus on. As in other markets, the importance of stable and balanced regulation that establishes a strong interplay of competition policies and support for investment and innovation cannot be underestimated.

Evolution of fixed and mobile usage and density

schema_DWYBA2016_3

Source: IDATE

Lastly, telecommunications policies do not exist independently of the social, economic and regulatory issues surrounding usage and the development of innovative online services. We already have proof that Africa and the Middle East are capable of innovation in a number of digital market sectors. Mobile payment and money transfer solutions, in a region where banking structures are often lacking, are among the most oft cited examples, along with applications devoted to development, education, sustainable farming, managing utilities (water, electricity), health and tourism.

But we also need to add e-commerce and entertainment to the list, thanks to the first video game hubs in South Africa in particular, and those that have ties to well established film and TV production conglomerates. The countries are not all progressing at the same pace, and not all enjoy the same political stability, but our optimism forces us to see positive signs in the clusters emerging in certain markets, in the first incubators, the trading and collaboration networks being forged at the regional level, in some instances with the support of Internet heavyweights from the West now staking a claim.

Mobile density in Africa & the Middle East
in 2014

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Source: IDATE

More informations about the DigiWorld Yearbook Africa 2016:
www.idate.org   order now

4Nov/150

Europe needs a pro-investment mobile regulatory framework

pujol-75

Frédéric Pujol
Head of radio technologies & spectrum practice, IDATE DigiWorld

IDATE has just released a report on “Mobile operators’ investments”

This paper, published with the support of Ericsson and Qualcomm, investigates the level of mobile revenues, investments (Capex) and usage in Europe, as well as the interrelation between those metrics. The study compares the EU5 (France, Germany, Italy, Spain and the UK) with the other world mobile leaders, namely the USA, Japan and South Korea.

The results show that Europe is falling behind other regions in the use of mobile technology to benefit businesses and consumers and may be jeopardizing the region’s future ability to fully take advantage of evolving wireless technologies. The relative decline of revenue in recent years for Mobile Network Operators (MNOs) appears to be due to policy decisions aimed at maximizing short-term consumer benefits at the expense of long-term investment incentives. The data suggest this strategy is backfiring. The lower revenues in Europe have deterred MNOs from investing, which in turn delays the roll-out of networks and the adoption of services by consumers. Consequently, the unit costs of some services to consumers are higher than in other regions.

Investment in mobile communication infrastructure creates local employment and significantly contributes to growth, as an enabling factor for the digitalisation of other industries.

The Digital Single Market initiative is an opportunity to adopt a pro-investment and pro-innovation mobile regulatory framework, enabling Europe to lead in mobile communication through its attractive market size, growth potential and technology expertise. The findings and data of this study suggest consumers, businesses and individual European economies will benefit from policy makers’ adoption of a balanced regulatory framework that encourages investment in mobile infrastructure and technologies.

> Download the report for free

 

DigiWorld Summit 2015

IDATE will contribute to the debate at the upcoming DigiWorld Summit on 17, 18 and 19 November (Montpellier): “Digital Infrastructure” with:
Michel COMBES, COO, Altice
Thierry BOHNOMME, Senior executive Vice President, Orange Business Group
Santiago Fernandez VALBUENA, Group Strategy Officer, Telefonica
Alain FERRASSE-PALE, President & Managing director, Nokia France

Information & Registration:

www.digiworldsummit.com

 

 

Filed under: LTE, Mobile, Telecom No Comments
16Oct/150

VOIP and instant messaging

BONNEAU_Vincent-84x126NB

Vincent Bonneau
Director of the Innovation Business unit, IDATE

VOIP and instant messaging have not harmed EU telcos

 

 

IDATE has today published a new report, which shows:

• The introduction of VOIP and instant messaging have not harmed traditional European telcos and associated overall revenues

• In fact, there appears to be a small net benefit: losses to SMS revenues have been balanced by overall increases in revenue from data-tariffs -- driven by demand for services such as VOIP and instant messaging

• While there have undoubtedly been tough challenges for traditional telcos in Europe over the last 10 years, this report shows the biggest challenges have come from EU regulation and internal competition in the telecom industry, especially for voice calls (mobile termination, roaming, transition of telcos to managed VOIP, etc…)

The report does acknowledge that there has been some impact in two specific areas in Europe:

• In countries where SMS price was artificially high (in some cases more than 10 times the price of SMS in other European countries) the decline in SMS revenues was accelerated by instant messaging services, such as Whatsapp. However in countries where SMS has been cheaper or provided as part of an unlimited tariff, Whatsapp and other instant messaging services have had negligible impact on carrier revenues.

• VOIP calls have eaten into international voice calls but the relative losses here are small and in some cases the competing VOIP services have been provided by the carrier themselves.

> Written with financial support from Google, the report is available here.

> Indepth market elements can also be found in reports regurarly published in the DigiWorld Reasearh catalogue from IDATE: “Communication Services

6Oct/150

Small cells and Wifi offloading

pujol-75

Frédéric Pujol
Head of radio technologies & spectrum practice, IDATE

Now mainstream for MNOs and key issue for smart city

 

Mobile data traffic is continuing to grow fast. To cope with the data surge, MNOs are in a very complicated situation, where they need both to provide improved coverage or capacity to customers and to proceed with great caution on spending. This latest IDATE report presents the state-of-the art of the small cell and Wifi opportunities to close the gap and highlights strategies at play. It also gives the flavour of future scenarios.

Wifi is not brand-new. It has been playing a key role in releasing network congestion for years because it is not expensive. Seamless connectivity and handover between cellular and Wifi are addressed carefully. Carrier Wifi solutions that promise an enhanced customer experience and security through Passpoint/Hotspot 2.0 are currently implemented by players. Wifi has also been widely adopted to provide voice services through Wifi calling, also known as VoWiFi.

All in all, small cell and carrier Wifi are needed for a smooth transition to 5G, scheduled at the earliest for 2020. IDATE forecasts the small cell market is at last close to take-off. We foresee a huge growth of the small cell market driven by a robust increase in mobile data traffic:

Macrocell densification continues in Europe as population coverage has not yet reached the 95-100% range.

Alongside macro cells, MNOs are increasingly relying on carrier Wifi and small cells to cope with mobile data surge in cost-cautious times. Small cells have extended beyond the first devices dedicated to residential use and moved to urban, enterprise and rural areas. Technical innovations facilitate the management of small cell interference with the macro network. Small cells give the opportunity to come closer to the user and to increase customer experience. They can be installed in street furniture, for instance.

In this face-off between cellular and Wifi, different players want to take a share of the cake.

Wifi-first players appeared in 2014 in the USA with a disruptive proposition: customers are using primarily free Wifi and they switch to paid cellular when Wifi is not available.

With Wifi, cablecos are on the road to offer quad-play services. Mobile is both an additive strategy to grow into a new market segment and a defensive strategy to cement cable’s stronghold in households.

OTTs were very successful in creating innovative services and in expanding them to many different devices. With a 20 USD plan, Google Fi is able to threaten MNOs in the USA and to attract young price-sensitive customers. Apple was very successful in eating into MNO revenues with popular iPhone services.

Small cells as a strategic path to the smart city

Small cells can use existing street furniture such as lamp posts, billboards or bus stops to come closer to the customers: JCDecaux pioneered the concept of subsidizing public street furniture in exchange for rights to advertise. Installation can also be done on municipality furniture such as lighting poles and traffic lights: Philips promotes actively the LED technology. Supporting digital lamp posts, it signed a partnership with Ericsson to integrate Ericsson’s small cell equipment in lamp posts.

 Towards hyper density and emergence of smart cities

Schema_Small_cells

Source: IDATE, Small cells and Wifi offloading, August 2015

 Find out more information on "Small cells and Wifi offloading" in our dedicated market report

More informations about IDATE's expertise and events :

www.idate.org      www.digiworldsummit.com     www.digiworldweek.com

30Sep/150

Digital First

DWS2015

ICT industry players vs. the new disrupters

 


From 17 to 19 November 2015, the 37th annual DigiWorld Summit will bring together 140 top-tier speakers from around the world to Montpellier, to share their views with the more than 1,200 participants from over 25 countries. French Tech will also be in the spotlight during the 2nd annual DigiWorld Week and at the inaugural DigiWorld Awards.

For IDATE Chairman, François Barrault, the theme of “Digital-First” – which was chosen in concert with DigiWorld Institute members – “refers to the tremendous rise of digital technologies in the business world, and huge changes in consumer behaviours. This astonishing acceleration is upsetting the status quo and shaking up the traditional economy, paving the way for new business models ushered in by the digital economy”.

Supervising the programme is IDATE CEO, Yves Gassot, drawing on IDATE consultants’ knowledge and expertise. “Once again this year,” says Mr Gassot, “the participants coming to Montpellier will get an invaluable, detailed snapshot of all of the latest digital industry events, thanks to the plenary sessions and the many forums, and to a large and prestigious panel of speakers from Europe, the United States and China who will be on hand to debate the multifarious questions raised by the ongoing digital revolution”:

What are the promises of this new age of knowledge? with Jimmy WALES, Founder, Wikipedia
How is the Internet changing the travel industry? with Peter VERHOEVEN, Managing Director EMEA, Booking.com and Alex SCHLEIFER, Head of Design, Airbnb
How are veteran toy companies reacting to the video game invasion? with Dan JUDKINS, Head of Global Design and Development, Hasbro Inc.
How are the Internet giants adjusting to the changes at work? with Carlo d'ASARO BIONDO, President EMEA strategic relationships, Google
In with the new for a telco going global, with Michel COMBES, COO, Altice
Is everything about to change for telcos? with Santiago Fernández VALBUENA, Group CSO, Telefónica
What services will be attached to smart devices? with Bruno BARLET, Executive VP France, LEGRAND, Vincent CHAMPAIN, Operations Director, General Electric and Xavier BOIDEVEZI, VP Development & Digital, SEB
Just how far can telcos go in helping their customers’ digital transformation? with Thierry BONHOMME, Senior Executive Vice President, Orange Business Services
Do we really need new dedicated networks for the Internet of Things? with Geoff MULLIGAN, Chairman, LoRa Alliance and Ludovic LE MOAN, CEO, Sigfox
Will the next Netflix come from China? with WEN Rui, Director of national Business Development, Youku Tudou
Will new gen mobile TV be the new killer app for video? with Richard LUCQUET, Director, Business Development Technology Partnerships & Licensing, Oncue (Verizon)
What does the future hold for a top, integrated telecom equipment supplier? Vincent PENG, President Western Europe, Huawei
Does regulation need to adapt to Internet rules? with Fatima BARROS, Chair 2015, BEREC, Sébastien SORIANO, Chairman, ARCEP and Bruno LASSERRE, Chairman, French competition authority
Can we count on digital markets to deliver a new period of growth? with Georg GRAETZ, Associate-Labour Markets, London Economics School and Jean-Hervé LORENZI, President, Cercle des Économistes
As well as: Accenture, BBC, Bouygues Telecom, Deutsche Telekom, Ericsson, France Télévisions, edX, IBM,
JC Decaux, NEST, Nokia, Qualcom Life, SEB, SNCF, Studio Bagel, Wilseed Studio…

The DigiWorld Summit programme has grown in 2015, to give us a chance to explore the ins and outs of the tremendous and wide-reaching effervescence at work in digital industries today: “This is why we are hosting the second annual DigiWorld Week, which was designed as a collaborative space for partner events. We will also be hosting the first ever DigiWorld Awards, which were created to identify and reward French talent abroad, with special guest, Axelle Lemaire, French Minister of State for the Digital Sector,” explains IDATE’ deputy CEO, Jean-Dominique Séval.

> View the complete programme at:http://digiworldsummit.com

DigiWorld Week 14 – 22 November 2015
IDATE expands on the two days of the DigiWorld Summit, and plays host to an exciting event-filled week. Delving deeper into the issues and shaking up ideas through symposiums, workshops, hackathons, exhibitions, festivals, master classes, digital café… Exploring a host of topics, including the cloud, IoT, eHealth, FX, digital arts, smart agriculture, management, …

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DigiWorld Awards 19 November 2015
In partnership with Business France and French Tech, IDATE will be hosting the first annual DigiWorld Awards, recognising French digital start-ups (Equipment and devices, Networks and telecoms, Internet services and application, M2M and IoT…), created abroad. Awards will be in four categories: Africa and the Middle East – The Americas – Asia – Europe. The winning start-ups will be added to the international innovation support programmes being run by Accenture, Capgemini, Ericsson and Orange.

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25Aug/150

Cellular Connected Devices

ROPERT_Samuel

Samuel Ropert
Senior Consultant, DigiWorld IDATE

"The Cellular device (Tablets & laptops) installed base wil top 370 million devices worldwide in 2020, up from 54 million in 2013."

 

Connected cellular device is a device equipped with Internet access through cellular networks (2.5G, 3G and 4G). Connectivity is provided through an embedded module in the device (the SIM card could be removable or not). The main consumer devices addressed here are tablets and laptops. Some opportunities could be seen at the enterprise level especially to meet executive mobility requirements.

Unlike Wifi-only, the cellular module provides connectivity ‘on the go’. 3G and 4G connectivity provides an always-on feature which allows application notification reception. With Wifi-only devices, the device turns automatically into a sleeping mode. 4G could appear as a game changer as, unlike 3G performance, 4G offers more bandwidth and better latency which even excels Wifi performance. Nevertheless, unlike Wifi, the cellular connectivity is not free of charge. The end user needs to contract a specific data plan. The other drawback is that, even without a subscription, cellular products are more expensive than Wifi-only products because the bill of material is more expensive. Moreover, Wifi connectivity is increasingly widespread, with a Wifi module embedded in each new connected consumer electronic product worldwide, and is offered for free in hotels, restaurants and even bars. In some airports, the user can have free access for a short period and can buy units of time of Wifi connectivity.

The connected device value chain is mainly composed by two groups of players: the connected device manufacturers (Samsung, Apple, Nexus, HP, Lenovo and Dell) and the mobile carriers providing innovative models (subsidy-based and even on-demand connectivity models). Module makers are also very involved in this segment. They provide specific modules and chiefly promote the embedded SIM-based module.

33% of the tabelts are cellular, in advanced markets
In terms of market adoption, cellular products are clearly gaining traction and several market estimates show that around 33% of the tablets are cellular, in advanced markets. The adoption varies a good deal from country to country. Cellular laptops are mainly driven by the professional market as it is more affordable to use rather than using dedicated dongles. Nevertheless, according to industry sources, their adoption is very limited, especially on the consumer side. The main issue here is that the laptop market (cellular or not) has been in decline since the launch of the first iPad. Hence, cellular laptop offerings are still restricted to the business market and almost non-existent for consumer market. Nevertheless, the last year has seen the withdrawal of key laptop offerings, showing thus the real barriers for this market take-off.

How to simulate market adoption?
To stimulate market adoption, numerous business models are being offered to the end user, depending on the distribution/sale channel. Both OEM and connectivity players provide connectivity offerings. Indeed, even OEM players are offering connectivity services through pure paid services or even provide fixed month traffic amount for a specific time after device purchase, with a top-up option obviously available. In the domain of MNOs, beyond this wholesale model, they currently provide traditional retail connectivity and the popular subsidised model. Some carriers also integrate these devices in their mobile share plan. Innovative data plans should also become popular in a near future, such as the on-demand connectivity based on embedded SIM technology, ideal for short-time journeys, weekending or vacationing abroad, for instance.

Breakdown of total cellular device (laptop and tablets) connectivity market, by country, in million EUR, in 2015
Cellular_Devices_IDATE_2015
Source: IDATE in Cellular devices, June 2015

The cellular device installed base will top 370 million devices worldwide in 2020
The cellular device installed base will top 370 million devices worldwide in 2020, up from 54 million in 2013.

In 2020, tablets will be the most popular cellular device around the world, with 90% of the total market. In 2020, this market will be led by the USA, followed by China. Germany is expected to lead the EU5 market.
In 2020, the personal devices segment should reach 270 million units, representing 72% of the market (a stable breakdown compared to 2015) but they will take 55% of the total world connectivity market, as professional devices generate more traffic and related ARPU is therefore much higher.

 

Find out more on Cellular Devices in our dedicated market report

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