Didier Pouillot & Sophie Lubrano , IDATE DigiWorld
Faced with the challenge of digitising government operations, the economy and everyday life, Africa is innovating with singular development models that make use of the latest technologies.
Africa has a number of singular features that have carried over into an original development model. First, the weak purchasing power in most countries has driven the rise of a low-cost market, both for services and mobile handsets, primarily with a prepaid model. The transition to data services could follow the same path, dominated by low-end plans billed based on data volume. Further down the road, Africa’s growing middle class will make it possible to move beyond the low-cost approach and foster the development of value-added products.
The region has also managed to capitalise on the latest technologies, leapfrogging over several stages of development, starting with the use of wireless technologies for accessing the Web. The continent should also benefit eventually from upcoming innovations such as constellations (drones, balloons, micro–satellites) to bring access to rural areas. Lastly, Africa has been a seedbed of innovations in services, in the financial arena (e.g. the well-known success of e-money), health, farming and education. Also noteworthy is the development of entertainment services, with well established film and TV production hubs and the more recent video game hubs.
Africa’s digital industry is expanding, with the creation of technology hubs, incubators for start-ups, regional trade and collaboration networks, bolstered by the support of local governments and global digital industry leaders.
DELVE DEEPER WITH THE FOLLOWING IDATE DIGIWORLD MARKET REPORTS
World Telecom Services Market: Trends & Analyses, July to December 2015 – Jan. 2016
World LTE market & MBB spectrum: Markets at June 2015 & Forecasts to 2019
World FTTx market: Markets at December 2015 & Forecasts to 2020 – Jul. 2016
Telco investment challenges: CapEx dynamics – Dec. 2015