The Digital Promise in Africa: Singular development models


Didier Pouillot & Sophie Lubrano , IDATE DigiWorld

Faced with the challenge of digitising government operations, the economy and everyday life, Africa is innovating with singular development models that make use of the latest technologies.

Africa has a number of singular features that have carried over into an original development model. First, the weak purchasing power in most countries has driven the rise of a low-cost market, both for services and mobile handsets, primarily with a prepaid model. The transition to data services could follow the same path, dominated by low-end plans billed based on data volume. Further down the road, Africa’s growing middle class will make it possible to move beyond the low-cost approach and foster the development of value-added products.

The region has also managed to capitalise on the latest technologies, leapfrogging over several stages of development, starting with the use of wireless technologies for accessing the Web. The continent should also benefit eventually from upcoming innovations such as constellations (drones, balloons, micro–satellites) to bring access to rural areas. Lastly, Africa has been a seedbed of innovations in services, in the financial arena (e.g. the well-known success of e-money), health, farming and education. Also noteworthy is the development of entertainment services, with well established film and TV production hubs and the more recent video game hubs.

Africa’s digital industry is expanding, with the creation of technology hubs, incubators for start-ups, regional trade and collaboration networks, bolstered by the support of local governments and global digital industry leaders.



World Telecom Services Market: Trends & Analyses, July to December 2015 – Jan. 2016
World LTE market & MBB spectrum: Markets at June 2015 & Forecasts to 2019
World FTTx market: Markets at December 2015 & Forecasts to 2020 – Jul. 2016
Telco investment challenges: CapEx dynamics – Dec. 2015

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5G will be here by 2020: What will that really mean in Japan, South Korea and the United States?


Frédéric Pujol, Head of the mobile services, IDATE DigiWorld

Europe’s future society and economy will rely heavily on 5G infrastructure. The impact will go far beyond existing wireless access networks, with the of having faster communication services that are available everywhere, all the time.


5G is a real opportunity for the European ICT sector, which is already well positioned in the global R&D race. 5G technologies will be adopted and deployed globally in line with the needs of developed and emerging markets.

While many of the technical aspects attached to 5G are scaling up globally, requirements analysis for key vertical sectors is progressing rapidly. The emergence and deployment of 5G technology is likely to trigger innovation in the industry, thus leveraging sustainable societal change.

There is a vision for 5G to become a stakeholder-driven, holistic ecosystem for technical and business innovation, integrating networking, computing and storage resources into one programmable and unified infrastructure. In addition, thanks to real-time and larger traffic volume capabilities, 5G is expected to enable the transport of software to the data rather than the other way round, i.e. executing software on the device where the data are produced instead of sending all data to a centralised datacentre – thereby paving the way for new opportunities in the cloud computing market, where European companies could gain a significant market share.

In the long run, it will not be enough to explore the requirements of vertical industries, and a proper analysis will also need to be conducted of market trends to sense new, upcoming technology, especially from companies outside the industrial mainstream. Potentially disruptive technologies typically go widely undetected by the established industry, but clearly have a real potential to become engines of significant technical change and innovation. Unanticipated 5G features are likely to emerge from future technological, legal, societal and socio-economic considerations




World LTE market & MBB spectrum: Markets at June 2015 & Forecasts to 2019 Players - Technologies - CapEx – Pricing – Dec. 2015
Key outcomes from WRC-15: Four years to pave the way for the future of telecoms, Feb. 2016

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Blockchain & Financial market transformation: The challenges and opportunities of FinTech for the financial industry


Bertrand Copigneaux
Senior Consultant, IDATE DigiWorld

Banking has long represented a big market for IT and digital technologies. It is probably one of the sectors that has invested the most in information technologies over time, for retail banking activities, and more recently for risk control systems to ensure compliance with banking and finance regulations.

More recently, however, digital innovation in this sector has been overtaken by the explosion of FinTech. Hundreds of start-ups have demonstrated the potential to innovate and transform the banking and finance as we know it. In light of recent events, several areas of innovation have emerged from the development of FinTech, either in competition or partnership with veteran banking industry players.

Every corner of the financial sector is affected, from payment solutions, to credit and lending activities faced with crowdsourced alternatives, the use of blockchains and cryptocurrency-based solutions, to the emergence of high frequency trading, big data analysis solutions and AI roboadvisors.

These technologies are disrupting the finance ecosystem, and paving the way for new players, and new business models. They also open up opportunities for the industry to transform itself and become more efficient and profitable.




Blockchain, Oct. 2016
Mobile Payment: The state of the industry, amid new stakes, Apr. 2016


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Ultra-Fast Broadband Public Policies Does any one country provide a model of reference?


Pierre-Michel Attali & Nicolas Moreno, IDATE DigiWorld

Europe 2020, the key document in Europe’s growth strategy for the coming years, published by the EuropeanCommission in May 2010, unveiled the objectives of the Digital Agenda for Europe (DAE).


One of the main questions concerns the efficiency of the different national plans (technological approach, funding, regulation…) which have been designed to achieve the objectives of the DAE.

National programme objectives in sync with the Digital Agenda for Europe

With the exception of France, whose coverage objectives are two years behind Europe’s, and Sweden which does not have specific time-related targets, many national plans are in line with DAE coverage objectives. Most European countries have also set additional targets, in most cases to achieve more ambitious UFB objectives, either in terms of connection speeds (France, Italy) or time frame (Germany, Sweden).

Currently disparate landscape

The disparate coverage levels in European countries cannot be attributed to any single factor, but rather to a combination of demographics, technological choices and the strength of private investment. Each European country has established a public policy (objectives, technologies) based on its own situation and features. These national plans are vital but in themselves not enough to achieve complete superfast coverage, or nationwide ultrafast 100 Mbps coverage down the road.




World FTTx market: Markets at December 2015 & Forecasts to 2020,July 2016
Digital Agenda Europe, Europe (EU-28) at the end of 2015, July 2016
Public policies for UFB, Benchmarking 7 countries in relation to the Digital Agenda for Europe, June 2016
Telco investment challenges, CapEX dynamics, Dec. 2015

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Keynote: Trust in the Digital Age


Interview with: Ramon Fernandez,
Deputy CEO, Group Chief Financial and Strategy Officer, Orange

''Trust is a key asset in an ever more complex and digital world.''

Why are trust issues at the heart of conversations today?

Perhaps because it has become so rare! We are in a crisis of confidence, which is global and extends across the whole society, beyond the economy. Today, in Europe and in our industry, many people do not trust our ecosystem players with their personal data that they nevertheless share everyday. More and more services are fully dematerialized. A number of very large digital actors are not present in the physical world, have not set up physical shops and a growing share of customer relationships is performed by robots ... If  data is the fuel of our digital world, trust is essential to succeed in the long term.

Is the « trusted third parties » notion – which is often extended to telecom operators, still meaningful? 

More than ever in our digital world, we are operating in an increasingly open, fragmented and dynamic environment; it is more and more important to have reference points. With the rise of new digital players, trust is built through new and evolving markers, it becomes distributed: for example a sum of other users’ insights about an apartment on Airbnb or about a car on Drivy, or the blockchain algorithm... More than a "trusted third party" strictly speaking, customers are looking for a truly trusted partner. Orange wants to play that role.

What role does the Orange Mobile Banking project play in this positionning as « trusted partner »?

It is based on the "trust capital" we have built and earned over time with millions of customers around the world, that Orange can today be legitimate to manage its customers’ money. It is also its credibility in terms of innovation, which means that Orange is expected to offer a new and fully mobile banking experience. Finally, it is an opportunity to leverage our experience in Africa where we have 20 million Orange Money customers. So there is a real logic for Orange to launch its own financial services and we are doing it in partnership with Groupama.


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Creating a single television market: Is harmonising copyright the only issue at hand?


Florence Le Borgne,
Head of the TV & Digital Content Practice, IDATE DigiWorld

If directive 2001/29/EC harmonise copyright across the European Union, this does not mean that rights owners enjoy a single system of copyright protection throughout the EU. Their coverage is in fact an assembly of national rights whose geographic scope continues to be confined to the Member State that grants them.

At a time when more and more consumers are watching videos on mobile devices, and expect to be able to do so anywhere, anytime, the territorial aspect of copyright creates problems when it comes to cross-border access and the portability of this content. According to the European Commission, the ability to access a video service in another Member State is guaranteed for less than 4% of all VoD content in the EU. Moreover, for copyright reasons, consumers are often unable to continue to access a VoD service they subscribe to at home when travelling in another European Union country.

The territoriality of copyright is, however, far from being the single obstacle to the development of cross-border services. At the top of the list of other hurdles is the national exclusivity imposed by rights owners to secure pre-financing for their content, along with:

• the costs and constraints bound up with the need to employ multilingual staff to provide customer service;
• different national regulations on private copies, consumer protection, the protection of minors, taxation,
distribution windows, etc.;
• subtitling and dubbing costs;
• the cost of localising marketing campaigns;
• the lack of technical standards for distributing content;
• low broadband availability and/or adoption levels in some countries;
• the lack of demand for cross-border services.

A less ambitious plan, which aimed only to guarantee the portability of content across Europe, would seem more realistic. For service providers, this would mean negotiating a clearly defined exception with rights holders, and providing a clear framework for the territoriality of rights, to be able to allow their customers to view their programmes wherever they are in Europe.



TV in the Digital Single Market: Impact of current regulatory changes on the audiovisual value chain, Dec. 2015
World TV & Video Services Markets: Terrestrial - Satellite - Cable - IPTV - DVD - Blu-ray - Video on demand, Dec. 2015
Video-On-Demand: Europe’s main markets in the aftermath of Netflix world conquest, May 2016
Video Solution Providers: Towards Software-Defined Video, Jul. 2016

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Trust is key to the success of smart cities


Philippe Baudouin,
Head of Smart City Practice, IDATE DigiWorld

The prospects opened up by the smart city are rooted in a more intense use of digital technologies in the multiple components that make up the urban ecosystem: transport, security, network management, environmental management, waste management, transforming commerce, tourism, relations with government services, etc.

It is well understood that smart city projects can only develop successfully if the applications are relevant (useful and accepted) and if they are gradually interwoven with a cross-cutting momentum on a city-wide scale.

Beyond that, the success of these initiatives will depend in large part on users’ trust in the digital infrastructure and services on offer, along with the project’s ability to mobilise all of the urban ecosystem’s stakeholders. Taking proper account of these prerequisites must be central to governing any smart city project.
How to persuade users of the benefits of smart city projects?

  • How to exploit the full potential of participatory democracy (civil tech) when running a smart city project?
  • How can open data help strengthen trust in smart cities?
  • How to prevent a smart city project from becoming just a juxtaposition of separate initiatives, bereft of synergies?
  • How to talk about the risks of cybersecurity in a smart city project?
  • What process needs to be in place to ensure the development of a resilient smart city?



Smart Cities & IoT – Nov. 2016
Connected Cities - Dec. 2016

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Meet the start-ups nominated for the 2016 DigiWorld Awards


Rewarding FrenchTech talents around the world.



The 38th annual DigiWorld Summit, in partnership with Business France and French Tech, IDATE will be hosting the second annual DigiWorld Awards, recognising excellence in digital start-ups created by French entrepreneurs outside of France.

And the nominees for 2016 are…

The Jury made an initial selection of 12 start-ups from among the applications received. Four winners will be chosen for the three main geographical regions: Africa – the Middle East, the Americas and Asia – Pacific

The nominated start-ups all satisfied the following criteria:

 • A company created outside of France by at least one French national;

 • Have a digital tech industry business as its main activity: equipment and devices, networks and telecoms, Internet services and applications (BtoC, BtoB…), M2M, IoT…

 • Demonstrate their growth potential in their chosen field and internationally.

DigiWorld Awards Nominees
APrivacy Gatecoin Locolo Smart Alpha
Boosst Group HelperChoice Pzartech Virtuafit
Chalkboard Education JITbase Rilos YOO Sourcing

A Special Jury Prize will be awarded to an overseas start-up born of the Région Occitanie development ecosystem.

Special Jury Prize Nominees
CopSonic Emersya Intuilab

Tales of French entrepreneurial spirit from the four corners of the globe.

“Launched in 2015, these awards aim to set themselves apart from the many others that recognise our start-ups at various stages of their development,” explains IDATE DigiWorld’s Deputy CEO, Jean-Dominique Séval. “By focusing on these French entrepreneurs who chose to create their start-up in another country, we want not only to train the spotlight on them but also to send the message that these talents represent a tremendous resource for our country’s digital future.”

More than anything, it is a perfect illustration of “French Tech” talent: a government initiative that was picked up and developed by industry stakeholders, including founding member Business France. Since 2015, French Tech Hubs have been created in more than 15 major cities around the globe, which represent key growth centres for French Tech start-ups. The goal is to work in concert to bring the various public actors (Business France, consulates, chambers of commerce, local authorities…) together under a single umbrella with a network of entrepreneurs that have a solid footing in overseas markets (start-ups, conglomerates, investors, engineers, designers and developers), which can serve as mentors for young start-ups wanting to develop their business in that market, and as ambassadors for French Tech with local decision-makers.

The DigiWorld Awards thus provide a unique opportunity to recognise the many entrepreneurs who have created a start-up abroad, and to reward those who have been successful overseas… perhaps before coming to France!

Prizes and rewards

The winners in each category will receive their trophy during a special ceremony that will be held at 7 pm on 16 November 2016, at the Corum in Montpellier, with special guest and Jury Chair, Pierre Chappaz, President of Teads.

Each of the prizes will be awarded by the event’s sponsors – Accenture, Capgemini, Ericsson and Orange – which will each provide the winning start-ups with access to their international Innovation resources. And of course Région Occitanie, sponsor of the Special Jury Prize.

 • With the support of our partner, Air France, the winning start-ups will be invited to the DigiWorld Summit to attend the awards ceremony held during a plenary session of the conference.

 • The winners will be added to Wproject (www.wproject.fr), the key listing and promotional platform for French entrepreneurs working abroad.


> For complete details: http://www.digiworldsummit.com/awards/

> Download the press release

  A competition hosted by IDATE DigiWorld



Digital Innovation & Finance Transformation, Interview with Jean-Hervé LORENZI


"Digital Innovation & Finance Transformation"
DigiWorld Economic Journal n°103

Interview with Jean-Hervé LORENZI
Chairman of the Pole of Competitiveness "Finance Innovation"

Conducted by Yves GASSOT CEO IDATE DigiWorld and Maximilien NAYARADOU, Director of R&D projects,
Pôle de Compétivité Mondial Finance Innovation



DW Economic Journal: Finance vs. FinTech, where are we seeing innovation today?

Jean-Hervé LORENZI: Without a doubt, it is new entrants in what is commonly referred to as FinTech that are driving innovation today. FinTech start-ups are the myriad micro, small and medium businesses that combine information technologies and finance, and are coming to disrupt a sector that has long been protected by regulation. FinTech innovations range from new payment systems that make it possible to decrease the cost of digital transactions, to new financing platforms: crowdfunding of course, but also seed capital, stocks, robo-advisors that digitise financial consulting, blockchains that lower the cost of certifying transactions by decentralising the process, and of course the plethora of digital services that FinTech companies are ushering in: account aggregation, generating coupons based on individual shopping habits, etc. Added to this are the myriad possibilities opened up by big data: extra-financial analysis that, at last, selects financially-relevant variables and helps expand the range of enterprises that have access to financing.

But it should also be said that, even if FinTechs have the momentum on their side, traditional finance industry players are also innovating, albeit at a slower pace: the pace of private bureaucracies and as a defensive measure, but innovating nonetheless. Regulatory pressure is stepping up, and it seems safe to predict that the rate of innovation inside banks and insurance companies will accelerate… naturally with the help of FinTechs.

The Finance Innovation competition cluster, of which I am the president, is at the very heart of these changes in the financial sector. Twice a year, we give our seal of approval to 50 innovative projects, most of which are FinTech projects, and so coming from micro, small and medium businesses, but we also give our seal to projects from the sector's larger enterprises that are seeking to promote new products that are innovative, strategic and reliable. Lastly, we extend our seal to collaborative projects driven by FinTechs, large corporations and academics, projects eligible for public subsidies aimed at encouraging players to work together to innovate. The Finance Innovation competition cluster is the only structure in France that centralises finance-related innovations of all kinds – technological or service-centric – and regardless of the entity behind the endeavour: FinTechs of course, but also large corporations and academics.

What are the different views on competition between FinTech companies and veteran market players? Is FinTech not synonymous with disintermediation?

Veteran players have their own set of assets, including their market power and immense size, especially in France, which enable economies of scale and create real barriers to entry. FinTechs are small and in some cases tiny companies. But veteran players' strengths are also their weaknesses: their large size also means a heavy bureaucracy that paralyses initiative and agility.

We should also point out that, when competing with incumbents, FinTechs have the prevailing wind of financial disintermediation in their sails. Of course, these are two separate phenomena, but they do feed and foster one another. The high-speed digitisation of the financial sector is helping to bring down market entry costs for newcomers, and the cost of disintermediation. Disintermediation allows assets managers and insurance companies to finance companies directly, without having to go through the banks, and allows crowd-funders to do the same. Disintermediation opens up the market for FinTechs, digitisation makes it possible to roll out a solvent product with very little capital, contrary to insurance companies and assets managers. FinTechs are also entering the realm of shadow banking, this non-banking form of finance that is developing and, when properly regulated, contributing to funding the economy: crowdfunding, seed capital platforms and online factoring are all part of the shadow banking phenomenon.

Does Europe lag behind in the area of FinTech and innovative financial solutions? What differences do you see between the situation in France and Europe from the one in the United States or in Asia?

It is not Europe that is lagging behind, but rather the Eurozone. The United Kingdom is absolutely not lagging behind: prior to the Brexit vote, London was Europe's FinTech capital. Compared to the US and even the UK, fundraising levels in France are still quite meagre, despite a significant increase in both frequency and volume since the end of 2014: €1.2 million on average, compared to €5 million in the UK and well over that in the US. Of course, this can be explained by the very limited development of investment capital in France, compared to English-speaking countries.

Next, government intervention in start-ups and innovative companies is very efficient: in the US and the UK, the public sector takes far more risks of losing money and in financing businesses with little or no funds of their own, so public subsidies have a far greater impact there than in France. Added to which Anglo-Saxon governments and regulatory authorities are very FinTech-friendly: the Bank of England has an office dedicated to FinTechs which helps remove the regulatory barriers to their entry into the market. A FinTech bureau was created in France as well, but several years after the one in Britain. Another very important example is that the UK equivalent of BPI France (France's public investment bank) has financed crowdfunding platforms so that they might distribute funding to SMBs, which gave the sector an enormous boost. Plus, in both the US and the UK, relations between SMBs, large corporations and the State are regulated, and a percentage of the federal government's (under the Small Business Act in the US) and big businesses' procurements must be from small businesses, which guarantees a minimum set of opportunities for start-ups. In the financial sector, the banks thus have a very practical incentive to work with start-ups. The positive and pragmatic ecosystem that we find in English-speaking countries made investments in FinTechs profitable much more quickly, so investors were quicker to invest heavily, which helped perpetuate a virtuous circle.

We should nevertheless point out that, inside the Eurozone, France in general (thanks French Tech) and the Paris exchange in particular, are in an especially strong position with respect to FinTech, compared to Germany or Italy. For instance, France has had crowdfunding legislation in place since 2014, which provides the sector with a secure framework and is allowing it to develop in a healthy, controlled fashion, which is not the case in the other major Eurozone nations. Moreover, France and the Paris exchange in particular have a sizeable advance in terms of R&D; France is a global leader in the areas of Big Data (France was the birthplace of data mining, Big Data's predecessor, back in the 1970s) and of artificial intelligence. Not only do France and the Paris exchange have considerable R&D assets, but France in general and the Paris region have a concentration of FinTech entrepreneurs, and a tremendous intensity of entrepreneurial creativity. Lastly, listings on the Paris exchange include the largest banks, assets managers and insurance companies in Europe. If they are quick to embrace the digital transition and learn to work with FinTechs, the Paris exchange will have all the assets needed to catch up to London.

Is banking and financial regulation an impediment to FinTech's development in France? And, looking at it from another angle, could FinTech weaken a financial system that public authorities and market players have been working to strengthen since 2008?

Regulation in France, which is very strict when it comes to protecting investors and consumers, increases the cost of entering the market and, as a result, favours incumbents. It took several years for France's financial market regulators, ACPR and AMF to decide to open up a dedicated FinTech office. Added to which, once open, the FinTech bureau did not follow the more FinTech-friendly sandbox approach taken by regulators in English-speaking countries. The sandbox approach consists of relaxing regulation temporarily to be able to test the relevance of a given innovation and, at the same time, of existing regulation. France's FinTech regulator refused the sandbox approach, which means that FinTechs are not exempt from existing regulations, even when testing new products.

FinTechs are still too small to upset the balance of the financial system, but we can also point out that it is the Base III, Solvency II, MIFID et. al regulations introduced since 2008 that enable FinTechs to emerge as alternatives for the financial sector's clientele. The capital constraints that have been mandatory since 2008, and which limit the banks' leverage, have paved the way for solutions such as peer-to-peer lending and crowdfunding to develop.

What scenario does the prospect of no more cheques and especially no more cash evoke for you?

This, in fact, means the end of paper money, since blockchain technology allows us to imagine the existence of digital cash, in other words a digital currency but one that is anonymous and traceable like cash. Bitcoin is to some extent a form of digital cash, but it carries the baggage of a bad reputation due to its use on the Dark Net (i.e. non public corner of the Web). There will always be a demand for a portion of transactions to remain anonymous, without implying criminal activity. When central banks start to use blockchain, digital sovereign currencies will emerge, which will be a sort of pegged exchange rate Bitcoin, like all sovereign currencies, but which would be tied to a central bank.

Can you tell us a bit about the Finance Innovation competition cluster? And what the cluster believes are the key issues facing financial market innovation today?

The Finance Innovation cluster has over 350 members: FinTechs, major banks, insurance companies and assets management companies, as well as academics, working together to disseminate a culture of innovation within the financial sector, and to accelerate the development of innovative projects in the sector that take on economic, societal and environmental issues, in the service of growth and job creation.

Finance Innovation holds two seal of approval ceremonies a year, recognising innovative FinTech start-up projects – although not confined to start-ups as the seal can also be awarded to innovative projects from large corporations in the sector, as well as collaborative projects between corporations and academia. A total of around 100 projects are awarded the seal of approval each year, through these two ceremonies. The goal is to obtain private (private fundraising) or public financing (BPI France, regional financing, innovation clusters for the trades (PIA), Single inter-ministry fund (FUI)….) and to promote innovative solutions through the cluster's YouTube channel, publishing articles on Hello Finance, use of social media, etc.

The Finance Innovation cluster is also synonymous with experimenting, testing, disseminating and promoting innovative financing solutions for micro, small and medium businesses, within the sector itself across the whole of France, and in other sectors through 70 other competition clusters.

Lastly, the Finance Innovation cluster means roadmaps for finance industry innovation. To establish these roadmaps, which are published in the form of White Papers, we work in concert with large corporations, FinTech start-ups and academics to determine which areas of innovation are priorities, and to identify future catalysts of growth. These White Papers allow us to structure innovation in our domains of expertise, and to provide the State with tools for selecting the innovative projects to subsidise. In 2016, we are publishing a White Paper on innovation in retail banking, which will be followed by two more in 2017: one on innovation in the accounting and consulting professions, and one on innovation in e-health and prevention.

Innovation in the finance industry today is coming from FinTech, in other words from technologies that are enabling the creation of new innovative and high value-added services. And let us not forget that FinTech also encompasses InsurTech, which adds connected objects, on-board systems and security issues to the mix. It is this entirely new framework that is revamping the insurance sector, as new data are available and challenging actuaries' classic risk models. The public at large tends to focus more on FinTech and the banking sector even though, thanks to InsurTech, the insurance sector is in the throes of an equally dramatic upheaval.

What do economists believe are the real stakes of the financial sector's digital transformation, in terms of economies' competitiveness, growth and job creation?

English-speaking countries have fully embraced FinTech: a shift that will allow the sector to enjoy gains in productivity, and create economies that are more competitive in terms of financing. FinTechs expand the range of what can be financed, which is something that States and the sector's regulators need to understand. On the other hand, we should not have any illusions: the prospects for job creation are strong, but so are the prospects for job destruction. Thanks to the use of digital technology, FinTechs will enjoy enormous productivity gains: over the long term, thousands of back-office jobs in banks, teller jobs and financial consultant jobs will be destroyed. The banking sector is tomorrow's steel industry. We find the classic dilemma of Schumpeterian creative destruction: a great many jobs will be lost and a great many created, but which will outnumber the other? The jobs that will be lost will be low skilled ones, while the ones that will be created will be jobs for the highly skilled: engineers, doctors, data scientists… This could further exacerbate inequalities: unskilled workers will have trouble finding a new job in the digital economy. So, to meet the challenges in terms of training, upgrading skills and making the transition to the digital economy, substantially more public monies will need to be invested in these areas to limit the negative impact of increased inequality, and the difficulties of vocational reconversion for the least skilled workers.


Jean-Hervé LORENZI, Major at the Agrégation des facultés de droit et sciences economies (Faculties of Law and Economics) in 1975, is Chairman of the Cercle des économistes (the famous circle of French economists), holder of the Chair "Demographic Transition, Economic Transition within the Fondation du Risque (Foundation of the Risk)" and Chairman of the Pôle de Compétitivité (Pole of Competitiveness) "Finance Innovation". He is a member of the Board of Directors of the Edmond de Rothschild France Group, of the supervisory board of Euler Hermes and the Boards of directors (board meetings) of the Médéric Alzheimer Foundation, the IDATE and the BNP Paribas Cardif. He was Professor at the university Paris-Dauphine and the member of council of economic analysis. He has notably published: Un monde de violences. L'économie mondiale 2015-2030, Paris, Eyrolles, 2014; Rajeunissement et vieillissement de la France (with J. Pelletan and A. Villemeur), Paris, Descartes & Cie, 2012; Droite contre gauche, (with O. Pastré), Paris, Fayard, 2012; Le fabuleux destin d'une puissance intermédiaire, Paris, Grasset, 2011; Le choc des populations: guerre ou paix, (in collaboration with P. Dockès), Paris, Fayard, 2010.


 More information on DigiWorld Economic Journal No. 103 "Digital Innovation & Finance Transformation" on our website

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Internet of Things markets The promises of a very fragmented market


Samuel Ropert
Lead IoT Expert , IDATE DigiWorld

Although the Internet of Things is a powerful concept, it is not necessarily a market in and of itself. IoT encompasses a very disparate array of fields that need to be examined separately, to obtain an accurate understanding of their particular features, and their true growth potential. 


More operationally, beyond cost savings opportunities (mainly through various internal optimisations), with more and more connected objects, new services will emerge – chiefly through the connectivity itself (remote control applications), but also via the data generated by the machines. Leading industrial heavyweights already have their own data-oriented department.

On the industrial side, two approaches can be distinguished: traditional machine-to-machine and the ‘industrial internet’: the latter referring to an interconnected ecosystem and the former to a more siloed approach. In the main, the creation of value in the industrial Internet lies in data collection and analysis. The main question then for market players is how to collect data and analyse them, to then generate revenue. The bulk of M2M revenue should come from software and IT integration as primary applications, with the aim of enabling massive savings within verticals. Consequently, all providers are working on delivering an end-to-end solution with a strong service bent – even if this might require acquisitions for some verticals.

Applied to the consumer world, the Internet of Things (IoT) refers to smart home and connected objects in general, relatively new markets that are starting to take off. Even if questions are being raised over the sustainability of their adoption. The main reason is the lack of services attached to these objects, apart from remote use, through a mobile app. Many applications would be based on data generated by those things. However, unlike the industrial market, data privacy is a major concern here as it involves consumers’ approval. The blurred lines around privacy regulation have made all of the ecosystem’s players reluctant to provide consumer market solutions. Another hurdle is to determine what value-added comes from connecting these objects, and how to monetise the data they generate: will all objects be connected? Will all data be valuable? If so, how valuable?



 • M2M: a new momentum, Automotive, Consumer Electronics & Utilities the main drivers for consisting growth, Dec. 2015

Smart Home, A promising market, taking off slowly, Dec. 2015

Telcos’ Connected Objects Strategies, How to compete with OTT players, Apr.2016

Industrial Internet, Towards the 4th industrial revolution, June 2016

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