10Apr/150

Mobile Gaming, 23 Milliards d’euros d’ici 2018 !

infog google vs apple 2018

Google versus Apple : les deux géants tirent le marché vers le haut et s’affrontent au travers de business models différents

 

L’économie des jeux sur les plateformes nomades est remarquablement efficace, et la concurrence qui s’exerce entre Apple et Google l’est tout autant.

L’App Store d’Apple et Google Play sont les deux principaux appstores du marché en volume d’applications disponibles et téléchargées.

On notera qu’en juillet 2014, ils comptabilisaient chacun plus de 1 million d’applications, loin devant Windows Phone Store, Amazon Appstore et Blackberry World. Aujourd’hui, ces deux appstores rassemblent à eux seuls  quasiment 80% des applications disponibles.

Les chiffres clés du marché mobile mondial à 2018

•    Le nombre de jeux mobiles dépasse de loin le nombre de jeux disponibles sur les autres plateformes de jeux,  offrant de nombreuses perspectives aux grands acteurs.

•    Le marché du jeu mobile s’élève à 12.8 milliards EUR en 2014. 72.6% de la valeur est générée par le jeu sur smartphone et atteindra vraisemblablement les 15 Milliards d’euros d’ici 2018

global mobile market generated by smartphone and tabletsDes modèles économiques innovants : Le free2play séduit de plus en plus de joueurs

Sur téléphone mobile, les 20 plus gros succès de l’année 2014 aux États-Unis sont des Free2Play. Ils étaient 18 en 2013.

•    Sur iTunes Store d’Apple, les jeux payants ne représentent plus que 8% du catalogue, contre 47% en 2012.

•    Le modèle Free2Play cohabite avec le modèle Pay-per-Download, mais le premier est bien plus répandu. Même les acteurs « historiques » du jeu vidéo investis dans le jeu nomade ou les « pure players » du jeu nomade ont passé le cap du Freemium, EA et Gameloft en tête.

Ce modèle a vocation à d’abord séduire le joueur avant de le faire payer. Une fois conquis, ce dernier paiera des objets virtuels en fonction de son attraction au jeu et de ses objectifs d’évolution à l’intérieur du jeu.

Pour retrouver toutes les informations concernant l’étude Mobile Gaming et les études associées, cliquez-ici

Plus d’informations sur l’expertises et les événements de l’IDATE sur :

www.idate.org          www.digiworldsummit.com          www.digiworldweek.com          www.gamesummit.pro

23Mar/150

In 2015, the key words of the Mobile World Congress were 5G, IoT, virtualization and LTE-U : PART 1

MWC infog

As for each edition, IDATE has been Analyst partner of the Mobile World Congress. A fantastic opportunity for our analysts and experts to interview many professionals coming from their Mobile planet to Barcelona for this intense and tremendous week.

5G Concept

Even though the concept of 5G is still very much under discussion (videos from KT, Huawei presented during conferences), NGMN (next generation mobile networks) Alliance published its 5G white paper which can be seen as the mobile operators “wish list” for 5G. Nonetheless, 5G is scheduled for 2020. Early trials should arrive in 2018, with projects scheduled for the Winter Olympic games in South Korea (4G became real in 2010’s, 3G in 2000’s). Key advantages of 5G over 4G would be a much lower latency (1ms compared to 40 ms in 4G and 100 ms with 3G), the capacity to connect billions of devices, faster response that will boost services like augmented reality, self driving cars and online gaming. Huawei mentioned that 5G should reach 10 Gbps (7 minutes to download a movie with 4G, 6 s with 5G).

5G should better take into account specific requests of vertical markets (healthcare, automotive, energy, government, city management, manufacturing and public transportation) and better manage the Internet of Things.

Equipment suppliers showed first demos of 5G air interface using millimetric bands (70 GHz - Nokia) and 15 GHz (Ericsson). New air interface techniques were proposed by Huawei with the non-orthogonal access technology based on Sparse Code Multiple Access (SCMA), and Filtered-Orthogonal Frequency Division Multiplexing (F-OFDM).

With tvisuel principal idate MWC v2he 5GPPP (Public Private Partnership), Europe is trying to accelerate developments of 5G with fundings of €700 million for R&D. It is expected that the industry will invest five times this amount. According to the 5GPPP, 5G should be based upon a HetNet (heterogeneous network) supporting various radio access technologies and frequency bands ranging from sub-1 GHz bands to 100 GHz. Various traffic profiles will have to be supported:

 

•    Low speed-low energy for IoT sensors
•    High speeds for video services
•    Very low latency profile for mission critical services such as PPDR (Public Protection and Disaster Relief) and for transportation issues

Google will soon become a MVNO

Google confirmed during the MWC that the group is negotiating MVNO agreements with the US mobile operators. Light details on Google plans so far. Further information scheduled for months to come. Nova is not expected to compete directly against US MNOs. In addition, Google do not want to launch a network at scale.
The Google MVNO will only work with the Nexus6. “The focus of Google’s network could be on connecting devices other than phones, as watches, cars and other devices increasingly will include mobile connectivity features”.Mobile Identity

Different methods of identification and authentication, each suited to particular transaction types (from access to social network to official ID) ; biometric authentication as a new solution.
•    Digital identity card exists in Estonia (with digital authentication), biometric card exists in middle east and Africa (Algeria, South Africa)
•    Mobile authentication is a challenge for mobile operators, but the market is far from mass-market: demand is not ready for official ID authentication on mobile, standards are needed, as well as regulation.Mobile Id could be a leapfrog technology in emerging countries where people don’t even have identity papers, and have a mobile phone.
If mobile operators don’t manage to be positioned on this market, banks or social networks could.

Virtualization

PICTO VIRTUANetwork Function Virtualization (NFV) appeared last year during MWC and is now close to commercial implementation by mobile operators. Telefonica demonstrated a full network together with ALU and HP. It will integrate a vRAN, vCDN, vEPC and vIMS.
A first implementation of vRAN was presented by China Mobile which is collaborating with Alcatel-Lucent and Intel on Cloud-RAN, which is seen as a first step towards virtual RAN. NTT Docomo is working with NEC on virtualization of the core network (EPC).

LTE-U

LTELOGO2LTE-U technology is important and was present on many vendors’ booths. It will give free access to additional spectrum in the 5 GHz band currently used by Wifi. This will provide SDL (supplementary downlink) capability, providing extra capacity for downlink traffic, especially video. LBT (Listen Before Talk), the specific function which will allow smooth compatibility between Wifi and LTE in the 5 GHz band will be included in 3GPP Release 13 expected to be adopted in Q3 2016.
LTE and Wifi carriers can also be combined in order to provide higher throughputs but in that case, the benefits of LTE higher spectrum efficiency are not present.

 

18Jul/13Off

Interview with Gilles BRÉGANT, CEO of ANFR

Published in COMMUNICATIONS & STRATEGIES No. 90, 2nd Quarter 2013

The radio spectrum: A shift in paradigms?

Summary of this issue: Demand for the use of the radio spectrum is constantly and rapidly growing, not only as a means of carrying Internet traffic, but also for new or expanding use by the military, public protection and disaster relief, at the same time that more traditional applications such as aeronautical, maritime, and radio astronomy remain. Is spectrum policy entering a trackless wilderness, or can a new direction and a new set of paradigms be expected to emerge? The contributions to this special issue of Communications & Strategies cover a great deal of ground. They serve to provide valuable signposts for spectrum policy going forward.

Gilles BRÉGANT CEO of ANFR

Exclusive:
Interview with Gilles BRÉGANT
CEO of ANFR.
(French national spectrum agency)

Conducted by Frédéric PUJOL,

Head of the radio technologies & spectrum practice, IDATE

 

C&S: What are ANFR's main priorities in the coming two years as far as Spectrum management is concerned?

Gilles BRÉGANT:

The Agence nationale des Fréquences (ANFR) is the French public Agency in charge of radio spectrum management. It is placed under the jurisdiction of the Minister responsible for Electronic Communications (Mr. Arnaud Montebourg and Ms. Fleur Pellerin since May 2012) but all the Ministries using spectrum are represented at ANFR's board. Besides, ANFR's decisions regarding spectrum allocation are actually taken by the Prime Minister since spectrum, in France, is a state affair.
Spectrum management priorities will be closely linked to the governmental decisions and digital economy needs for the following years and to the international and European agenda.

A. Create the conditions of mobile broadband (4G) success in France
4G allows very high data flow rates and significantly increased user comfort: lightning-fast downloads, and a more fluid navigation become possible on smartphones or tablets. This opens up opportunities for new services in mobility, such as access to audiovisual content. A factor of innovation, growth and job creation, 4G is one of the priorities of the Government. ANFR has been deeply involved for the development of European harmonized conditions for the usage of 4G and is currently mobilized to make a success for the introduction of this new technology.

Since December 2012, the Agency has published a 4G roll out observatory. This tool will be key to monitor 4G infrastructures deployment, carrier by carrier.
However, the 4G challenge will be a tricky one when it comes to spectrum management since the 800 MHz 4G can interfere with DTT. ANFR uses its resources devoted to the protection of TV reception so that the 4G 800 MHz and TNT coexist harmoniously.

The ANFR intervenes at every stage of the deployment:
- it actively participates in the communication towards local elected officials, professionals and the general public on these operations;
- during the phases of deployment, it collects and instructs the claims of viewers through its call center;
- it oversees the resolution of the problem by operators if the interference comes from the 4G 800 MHz. A professional intervenes, most often to insert a filter in the reception of the TNT facility.
The TV reception is therefore guaranteed for each viewer. The full cost of interventions is supported by mobile operators.

B. Prepare the next World Radiocommunication Conference (WRC)
In 2012, we have drawn the immediate consequences of the WRC-12. In 2014, the delegations will develop first arbitrations of WRC-15. In 2013, national positions must be taken.

One of the challenges of this Conference will be the question of the future of the 700 MHz band. In France, it is now assigned to audiovisual. Since the debates on the first digital dividend, five years ago, the terms of the problem have been well known: the use of mobile Internet is expected to grow regularly in the coming years to meet the expectations of very mobile broadband. But this demand for broadband is common to all sectors: the audiovisual sector wants to keep these frequencies to offer new services: generalization of high definition, introduction of ultra high definition or 4K for example. And Government services, such as those of the Ministry of the Interior, also want to access services such as video for safety services.

In this debate, three ideas seem inevitable:
- there is not enough spectrum available under 1 GHz to satisfy fully each need;
- France is not an island, and it will have to act in harmony with its Western European neighbors;
- Europe will have to play an important role.

ANFR, as it manages the entire spectrum and guaranties technical neutrality, is coordinating the preparatory work at the national and international levels. ANFR, which is already contributing to the preparation of the next WRC, is involved in various entities in CEPT and UIT involved in this process and is bringing its technical expertise to the Government so that a decision can be taken in the best conditions.
ANFR is also an active member of the RSPG ad hoc group, which will provide recommendation to European Commission on WRC issues and on the identification of 1200 MHz for wireless broadband.

C. Facilitate the deployment of the 6 new DTT channels
Since December 12, 2012, 25% of the French population can access 6 new HD channels with their DTT HD TV sets. Free to air TV is no longer limited to generalist channels. Every French citizen, and not only the ones with cable, satellite or IPTV subscriptions, will be able to watch specialized channels on areas such as sports, travels, diversity and so on by 2015.

The years to come will see more of the French population covered by the new HD DTT channels.
The Agency, together with the CSA, has the mission to assist viewers in solving their TV reception problems through its call center and its dedicated website, "www.recevoirlatnt.fr", in collaboration with local aerial installers. If necessary, it will grant funding provided by the State to viewers who have lost DTT reception.

What are the expected evolutions as far as new ways of sharing spectrum are concerned? What are their consequences on spectrum management?

First, it is important to recall that spectrum sharing is already a reality with short range devices operating under a general authorization on a non interference and non protection basis. This is the case for Wifi in the 2.45 GHz and 5 GHz bands. This is also the case of all applications using ultra wide band devices which are sharing spectrum thanks to a very low power density. UWB technology was also used in sectors such as automobile and aeronautics.

What about Licensed Shared Access (LSA)?

The objective of an LSA approach is to facilitate the introduction of additional users operating with individual spectrum rights of use in specific bands and on a shared basis with an incumbent user, thus allowing predictable quality of service for all rights holders. These arrangements will need sufficient flexibility in order to account for national particularities, in relation to the administration of spectrum.

LSA could be introduced as a regulatory approach to release spectrum. In addition to conventional planning methods, cognitive radio technologies and their capabilities (geolocation databases, sensing, etc.) could be taken into account as enablers for sharing under the LSA approach.

ANFR engineers are actively participating in European works, at the ECC level for instance, on this issue, which is still in its early stages.

700 MHz band: what are the stakes and constraints?

World Radiocommunication Conference (WRC) 2012 decided that for the Region 1 the 694-790 MHz band will be allocated to mobile service co primary with broadcast services, this allocation becoming effective after WRC-15.

The issues at stake in the preparatory works for the WRC-15 are each tied to technical and negotiated matters. The possible refinement of the lower band edge (694 MHz) is one issue up for debate during the preparatory works. The second stake is the identification of a harmonized channelling arrangement, that is to say, the uplink and downlink bands. Finally, technical matters such as sharing studies between mobile and DTT at 694 MHz and the consequence of this on the necessary guard band are also to be clarified through the preparatory works for the WRC-15.

Regarding the choice, and its consequences, between IMT and broadcast, WRC was the starting point. The next steps are European decisions and national arbitrages.

2013 will be the year of public exposure to electromagnetic fields in France (ANSES report, Abeille Bill…): what is the role of ANFR as far as exposition control is concerned?

First, the Agency has no sanitary or health prerogatives, its expertise and missions only rely on technical matters.
The Agency monitors the respect by radiocommunication network operators of the public exposure to electromagnetic fields limits. The legal limits are the ones of a 1999 European Recommendation. Besides, by Law, the Agency has to make an inventory of "atypical" points, that is, the points where the exposure is significantly above the national average (while still below the limits). ANFR also elaborates the protocol used to measure the public exposure to electromagnetic fields. ANFR is also in charge of devices monitoring (phones, smartphones, tablets…). We insure that DAS limits (2 W/kg) are respected. We also check if the necessary information is properly provided to consumers.

2013 will indeed be the year of public exposure to electromagnetic fields. It began with the Bill introduced by MP Ms. Abeille from the Environmentalist Party. This Bill was forwarded to the Parliament Economic Commission for further analysis.
In 2013, we will publish our report on technical experiments which were lead in France to assess the possibility to reduce public exposure to electromagnetic fields due to mobile operators antennae without decreasing coverage and quality of service. Such experiment is a world premiere until now. 2013 will also be the year when ANSES, the French sanitary authorities, publishes its new report on the sanitary effects of such a field.

The Agency is a neutral, technical expert in that area. By participating in public meetings, advising elected officials and also the general public through its website Cartoradio, the Agency participates in turning this potential concern into a serene public debate. Finally, in 2013 we will provide a mobile version of Cartoradio, with the location of all mobile based-stations and the results of more than 26,000 field measures.

The ANFR organizes an international Conference on June 26 and 27 2013 entitled "Spectrum & Innovation": what is it about?

The Conference "Spectrum and Innovation" was instigated by Ms. Fleur Pellerin, delegated Minister in charge of Small businesses, Innovation and Digital Economy. We want the Conference to be a major event in 2013 for the digital economy sector in general and radiofrequencies in particular. The objective is to show to a large audience of professionals from the digital economy how spectrum is key to their sector and how this resource is crucial to economic growth in the coming years.

Different themes will be dealt with: how mobility is shaping our society and stimulating innovation, how radiofrequencies constitute a growth leverage for industry and small businesses, or even the spectrum needs for 2020. To debate on these subjects only experts in their fields have been chosen. The Conference will also be a chance to listen to influential and renowned speakers: Ministers, European and foreign institutions officials, renowned academics and business leaders (BBC, Bouygues Telecom, Cisco, Eutelsat, France Télévisions, Free Mobile, IBM, M6, NRJ Group, Orange, Qualcomm, Renault, SFR, TDF, TF1…).

We expect these two days to shows us what exciting new developments can be in store in the coming years. The Conference will prove how spectrum can foster innovation, growth and job creation.

Biography

Gilles BRÉGANT was born in Chambery in September 1963. He graduated from Ecole Polytechnique (1986) and from Telecom ParisTech (1988). Following an 8-year-career at France Telecom research center, Gilles Brégant was appointed technical adviser to the Minister in charge of Research (1996-1997). He had to coordinate international projects and themes in relation with information technology. He then worked for the department of trade and industry as deputy director in charge of Prospective. He was appointed secretary general of the ministerial task force "Digital Economy" (2001-2005). He was then appointed Technical Director of Conseil supérieur de l'audiovisuel (the French Media Regulator) in 2005. Gilles Brégant is the CEO of ANFR since 2011.

Published in COMMUNICATIONS & STRATEGIES No. 90, 2nd Quarter 2013

Contact
COMMUNICATIONS & STRATEGIES
Sophie NIGON
Managing Editor
s.nigon@idate.org

23Oct/12Off

US mobile services: The new order

GASSOT Yves

Yves Gassot
CEO, IDATE
 
In a matter of days we have seen several moves get under way that will no doubt have a profound impact on the face of the US mobile market.
It is a market that has been defined most recently by the overwhelming domination of Verizon Wireless (36% market share incomes: 55% Verizon, 45% Vodafone) and AT&T (33% market share), especially when postpaid subscribers, with their higher ARPU and much lower attrition rate, are counted. The top carriers also have a strong lead in LTE rollouts (+10 million subscribers for Verizon and 35% of its traffic).
Behind these two juggernauts lie:

  • Sprint (16% market share) mired since its acquisition of Nextel in August 2005 in the migration of its subscribers to the iDen standard and struggling to return to profitability at a time when it must increase its capex in order to obtain a 4G network to compete with the market leaders
  • T-Mobile USA (10% market share), subsidiary of Deutsche Telekom
  • A gaggle of companies with more limited coverage, though two stand out: MetroPCS (3% market share) and Leap (2%).

This market structure came close to shifting when AT&T and T-Mobile announced a plan to merge in 2011, but the FTC and FCC put the nix on the transaction in December of the same year.

In late September 2012, T-Mobile and MetroPCS announced plans to merge. Sprint, which had more than once expressed an interest in M&A, was expected to respond by taking over Leap or outbidding T-Mobile for MetroPCS, or perhaps waiting until the two operators merged to snap them up together.
But ultimately the bump came from Japan, with Masayoshi Son’s bold investment (+ USD 20 milliards) through Softbank to take control of Sprint. The recapitalization of Sprint will allow it to ramp up its 4G rollout more quickly and increase its stake in Clearwire, which it just did by purchasing Eagle River Holding (MCaw)’s 1.5%, bringing Sprint’s share to 51%. The company (1% US mobile market share) made a name for itself by building a WiMax network at a time when the standard seemed like it could be a viable option to meet the needs of mobile and on-the-go Web users. Sprint, the big cable companies, Intel and Google had all invested in it. But the company has since had to acknowledge the failure of WiMax and the rise of LTE (driven by Verizon Wireless). Despite its debt, the operator had refocused on LTE, opting for TD-LTE technology (which is fairly close to WiMax) to use the 150 MHz it holds in the 2.5 GHz spectrum in many metropolitan areas. With a spectrum crunch looming, this will definitely be another asset for the new Sprint. Note that Softbank is also a proponent of TD-LTE for 4G.

This is a pretty bold move considering the premium Softbank paid, the increase in its debt and the difficult situation Sprint is in. But if it succeeds, it could deal a blow to the near-duopoly of Verizon and AT&T. Their ARPUs—which have been high and remarkably stable over recent years, as rising data revenues offset the erosion of voice income—could take a nosedive, shrinking margins for the two operators.
In the meantime, Deutsche Telekom can continue to bemoan the lost opportunity for its subsidiary to be purchased by AT&T in 2011, for the benefit of the synergies expected in the merger with MetroPCS seems meager indeed compared to the ambition of the new Sprint.
Over the medium term, it will be interesting to see if these new circumstances prove auspicious for the Verizon spinoff some investors would like to see: separating the landline and business services (formerly MCI) from the pure mobile player, which could then be combined with the European leader Vodafone.
But we’re not there yet. In the meantime, revenues from mobile services continue to grow at a rate of 5% to 6% YOY in the US, while in Europe we’re closer to -4%.

Yves GASSOT, CEO

> During the DigiWorld Summit 2012, don't miss the executive seminar "NextGen Networks" on November 14th, and the plenary session "From NGN to Next Gen Telcos" on November 15th.

28Feb/12Off

Global LTE forecasts : 830 million subscribers expected in 2016

Frederic PUJOL

Radio Technologies & Spectrum Practice Manager - IDATE

27 February 2012, Barcelona, Spain – IDATE provides regular analyses of the main trends shaping the world’s mobile markets: networks, devices and services. DigiWorld by IDATE have teamed up to publish the new edition of its special White Paper: “LTE 2012 - Markets & Trends” to coincide with the Mobile World Congress in Barcelona (27 February-1 March 2012).

The first commercial LTE rollouts and the main operators’ strategies are forging the trends that will shape the LTE market’s development in the years ahead:

  • LTE is being implemented mainly to supply added capacity, but  some operators are using it as a way to distinguish themselves from the competition
  • LTE is also driving costs down for mobile operators
  • LTE will dominate 4G: the LTE ecosystem is trimming the mobile WiMAX market
  • The lack of LTE-compatible devices (2.6 GHz band) is currently an issue in Western Europe
  • Spectrum fragmentation for LTE is slowing down roaming prospects
  • The scarcity of digital dividend spectrum and the drive for sustainable business models in certain developing markets will drive a greater degree of network sharing
  • Voice (VoLTE) is chiefly a long-term concern for most operators
  • LTE femtocells will play a key role in LTE deployments
  • LTE-Advanced will roll out sooner than expected: the first real-scale deployments due in 2013, instead of the previous target of 2015
  • TD-LTE is now seen as a complement to LTE FDD in many countries
  • LTE in the digital dividend can provide a substitute to the fixed network – as seen in Germany, Australia and as planned by Verizon Wireless
  • LTE wholesale model developing worldwide with many implementations around the world

At the end of 2011, there were approximately 9 million LTE subscribers worldwide according to our LTE Watch Service database. More than 60% of LTE subscribers were in the US as of 31 December 2011, with Verizon Wireless accounting for close to 90% of them.

We forecast that, by the end of 2015, there will be more than 482 million LTE subscriptions worldwide. Of these, Asia-Pacific will represent 34.3%, North America 28.9% and Western Europe 17.9%.

We anticipate that mobile traffic will reach more than 127 EB in 2020, representing a 33-fold increase compared to 2010. By 2020, Asia will represent 34.3% of total mobile traffic, followed by Europe (22%) and the Americas (21.4%).

Mobile voice and data traffic 2010-2020

Source: IDATE - 2011

Download Press Release

Visit our Website for further Information

Contacts:

Frédéric Pujol
Radio Technologies & Spectrum Practice Manager
f.pujol@idate.org

Jean-Dominique Séval
Deputy CEO
jd.seval@idate.org - Tel +33 (0) 670 708 542