Interview with Hal VARIAN, Chief Economist at Google

interview Hal VARIAN GOOGLE




Chief Economist at Google;
Emeritus professor at the University
of California, Berkeley
C&S:  What are the biggest challenges for governance/regulation created by growth of the big data market? Are there big differences between the US/Chinese and European approaches to big data opportunities?
Hal VARIAN:  There are policy issues relating to data access and control that arise constantly.  This generates a lively debate, to say the least.  As an economist, I would like to see serious benefit-cost analysis guide regulatory policy.

What are the most important skills sets for those who need to make sense of results of big data analytics?
Statistics and machine learning are most obvious.  But in order to put analysis to work, communication skills are critically important.  To be effective, a data analyst needs to turn data into information, information into knowledge, and knowledge into action.  You can't do this without communication.

What are the biggest opportunities for business and are businesses able to make effective use of big data to improve their margins?
As in every business, it is imperative to understand your customer.  When you can draw on computer mediated transactional data, it is possible to gain a deeper understanding of the customers' needs than was previously the case.

What has big data analytics to learn from mainstream econometrics and what can big data analytics contribute to mainstream econometrics?
Econometrics can draw on some of the powerful techniques of predictive analytics that have been developed by the machine learning community.   These tools are particularly helpful when dealing with data involving nonlinearities, interactions, and thresholds.
Econometrics, on the other hand, has focused on causal inference from its very early days.  Techniques such as instrumental variables, regression discontinuity, and difference-in-differences have been widely used in econometrics but, to date, have not been used in the machine learning community.
Finally, the statistical field of experimental design will be valuable to both communities, as computer mediated transactions enable true randomized treatment-control experiments, which are the gold standard for causal inference.

What should be added to standard US Ph.D. programs in economics to make the students big data literate?
There are now very good textbooks, online tutorials, and tools that make it relatively easy to put together a course on machine learning.   In addition virtually all computer science departments and many statistics departments offer such courses.

Hal R. VARIAN is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric, finance, corporate strategy and public policy. He is also an emeritus professor at the University of California, Berkeley in three departments: business, economics, and information management. He received his S.B. degree from MIT in 1969 and his MA and Ph.D. from UC Berkeley in 1973. Professor Varian has published numerous papers in economic theory, econometrics, industrial organization, public finance, and the economics of information technology.

The Communications & Strategies No. 97 "Big Data : Economic, business & policy challenges" is now available !

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Mobile Gaming, 23 Milliards d’euros d’ici 2018 !

infog google vs apple 2018

Google versus Apple : les deux géants tirent le marché vers le haut et s’affrontent au travers de business models différents


L’économie des jeux sur les plateformes nomades est remarquablement efficace, et la concurrence qui s’exerce entre Apple et Google l’est tout autant.

L’App Store d’Apple et Google Play sont les deux principaux appstores du marché en volume d’applications disponibles et téléchargées.

On notera qu’en juillet 2014, ils comptabilisaient chacun plus de 1 million d’applications, loin devant Windows Phone Store, Amazon Appstore et Blackberry World. Aujourd’hui, ces deux appstores rassemblent à eux seuls  quasiment 80% des applications disponibles.

Les chiffres clés du marché mobile mondial à 2018

•    Le nombre de jeux mobiles dépasse de loin le nombre de jeux disponibles sur les autres plateformes de jeux,  offrant de nombreuses perspectives aux grands acteurs.

•    Le marché du jeu mobile s’élève à 12.8 milliards EUR en 2014. 72.6% de la valeur est générée par le jeu sur smartphone et atteindra vraisemblablement les 15 Milliards d’euros d’ici 2018

global mobile market generated by smartphone and tabletsDes modèles économiques innovants : Le free2play séduit de plus en plus de joueurs

Sur téléphone mobile, les 20 plus gros succès de l’année 2014 aux États-Unis sont des Free2Play. Ils étaient 18 en 2013.

•    Sur iTunes Store d’Apple, les jeux payants ne représentent plus que 8% du catalogue, contre 47% en 2012.

•    Le modèle Free2Play cohabite avec le modèle Pay-per-Download, mais le premier est bien plus répandu. Même les acteurs « historiques » du jeu vidéo investis dans le jeu nomade ou les « pure players » du jeu nomade ont passé le cap du Freemium, EA et Gameloft en tête.

Ce modèle a vocation à d’abord séduire le joueur avant de le faire payer. Une fois conquis, ce dernier paiera des objets virtuels en fonction de son attraction au jeu et de ses objectifs d’évolution à l’intérieur du jeu.

Pour retrouver toutes les informations concernant l’étude Mobile Gaming et les études associées, cliquez-ici

Plus d’informations sur l’expertises et les événements de l’IDATE sur :

www.idate.org          www.digiworldsummit.com          www.digiworldweek.com          www.gamesummit.pro


In 2015, the key words of the Mobile World Congress were 5G, IoT, virtualization and LTE-U : PART 2

image accroche article MWC part 2

IoT : The Internet of Things

Connected objects were everywhere and IoT is now becoming the Internet of everything.

Connected cars

Connected cars attracted a lot of attention with connected vehicles on most of equipment manufacturers’ and MNOs’ booths.
Renault’s CEO made a keynote where he presented the timetable for assisted driving. According to Mr. Carlos Ghosn, despite their numerous initiatives and some acquisition rumours, Internet giants are not rivals to car manufacturers but allies, as they consider electric cars and they help car makers to promote electric cars.
Ford had even its own booth presenting the electric vehicles (both passenger and entreprise cars) with dedicated solutions. In the meantime, Vodafone presented a Porsche Panamera model equipped with its new Telematics solution since the Cobra acquisition.

Smart home

Smart is also getting traction in the IoT space. In the “innovation city” hall (space dedicated to the connected objects), through the connectedhouseAT&T offering (Digital life) where the home could control through the smartphone and even through the connected car (equipped with an AT&T SIM card). When approaching the home, the car can trigger the opening of gate by itself for instance (pre-programmed distance).


Several watches and smart objects were also present on the different booths. Only AT&T provides cellular connected wearable on its booth, including the TIMEX and Samsung Gear S.

Alternative technologies

While 5G is already in the tracks, very low throughput network technologies are also under the spotlights. After the recent release of its 100 MEUR fundraising campaign among telecom operators, Sigfox was also on everyone’s lips at the MWC. Among the main new shareholders, Telefonica confirmed its strategic investment and its willingness to integrate the technology into its portfolio to address additional verticals and applications.


The GMA (Global M2M Association) also announced a strategic collaboration with Gemalto and Ericsson to provide a Multi-Domestic Service based on a single SIM (using the eUICC technology) helping global enterprises (chiefly from the automotive and consumer electronics segments) capitalize on the growth of connected devices.

Growing market but still key challenges though

During his keynote, if AT&T Wireless CEO predicted that the smart phone will be the remote control of everything in the next few years, he also pointed out the key challenges to address in order to make the IoT market grow significantly:
•    Security
•    Privacy concerns
•    Effortless (ease of use)


privacylogoData about devices and their users is generated in real-time, often by default and without the user being aware or having choice (especially for free apps). There is a need for a different approach to giving users transparency, choice and control over their data and privacy.

Generally user has a single choice : accept or not using the service, there should be gradual approach (like sharing some id attributes but not all of them).
Privacy could be a competitive stick for service providers, as users are becoming more aware of privacy.

Facebook in emerging countries

fbFacebook has launched Facebook zero in partnership with mobile operators (Millicom, Telenor, Airtel): data use is free for a limited period, and after that operators can charge data.

•    Airtel: “Operators and Facebook are like the beauty and the beast, but the beast (facebook) is becoming more human nowadays”.  Airtel was reluctant to introduce Facebook because of VoIP threat. Is looking at it like the “boiling milk”.
•    Millicom, Telenor: have seen ARPU rise thanks to facebook launching, very promising for them.
•    Wikipedia has the same approach of “Wikipedia zero”, dealing with operator to provide data access for free.

Financial inclusion

Banks, such as Master Card, provide a global and interoperable solutions. Those systems needs public-private partnerships. Hong Leong Islamic Bank Berhad has launched a solution in Malaysia.

More informations about IDATE's expertise and events :

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Big Data for Telcos

Julien Gaudemer



Consultant at IDATE


How big data can get new revenue
and reduce costs?

Telcos are now in a position to use their data assets to generate value. Through big data techniques, ‘data services’ can generate new revenue or can help telcos to enhance their internal processes and core businesses, as stated previously. Not all data services are efficient for telco businesses, each service having varying efficiency.

Potential benefits of big data applications for telcos in terms of new revenues and potential savings, based on telco revenues and costs in 2012

Big data applications for telcos

Source: IDATE, market report "Big Data for Telcos", publication date Dec. 2013
N.B.: APIs are not included in this table as they are not a real big data application but an enabler for customers.

Internal purpose services

Internal purpose services aim at improving internal operations as well as enhancing customer relationships and products. Most of them use internal data (customer anonymised data or network data) with processing done internally: personal data protection is therefore as important as it is for external purposes and there are no questions of business model or competition. These services are thus easier to roll out and implement than external purpose services (with operations outside the company).

Optimisation of network and real-time DPI

The main benefit of the optimisation of network platforms and real-time DPI is material and financial. Such a service can lead to rationalisation and optimisation of current network infrastructures in the short term, and a more efficient use of the equipment in the long term.
On the financial side, a small reduction in capex by just a few percentage points can be generated immediately thanks to optimisation. It will especially lead to a shift of capex in the long term as investments will be made later. However, a few percent of capex is actually significant for a telco as it can represent several million euros each year. The ROI for optimisation systems can be, however, be significant.

Improvement of products

Big data techniques to improve products are aimed at increasing customer satisfaction (indirectly reducing churn) and attracting new customers. The main consequence of such benefits can be increased turnover due to new customers or a reduced churn rate.
A small increase of ARPU can also be expected in the short term as new products can attract existing customers and generate additional sales. These new products can also provide a competitive advantage to the telco in the short term.

CRM and Sales

The main goal of data services related to CRM and sales improvement is to generate new sales, and especially up-selling and cross-selling. It can increase revenues moderately, in the long term.
In addition, these services can bring a better knowledge of customers and can therefore increase customer satisfaction to a decent degree, reducing churn indirectly and maintaining revenues in the long term. The subscriber acquisition costs (SAC) can also be reduced in the long term as these techniques improve the customer acquisition process.

Churn prevention

In addition to previous data services helping to reduce churn, specific churn prevention techniques using data exist. Churn is, in any case, an important for telcos in a very competitive environment. Churn reduction leads to revenue stability and can avoid massive migration of customers in the case of new attractive plans from competitors.
These new tools can thus lead to a reduction of subscriber retention costs (SRC) in the long term, but with an increase in the short term to implement the churn prevention platform.

Fraud detection

Fraud detection is an important stake for telcos as fraud represents an important cost. Systems to detect fraud are therefore crucial for telcos and are a profitable investment in the long term. Fraud detection can thus lead to sensible reduction of fraud cost and losses.

External purpose services

Services provided by telcos to third parties can generate new revenue from data sold to these parties, or through services based on internal data analysis.
Contrary to internal purpose services, external services have to be analysed in their competitive environment and in their specific market. Each service has multiple ‘external’ constraints, more or less important, depending on the market and the environment.


The market for ‘insight’ services is relatively new, having started at the end of 2012. It is thus small and telcos can have a strong position as they own geolocation data from their mobile subscribers. If only a few telcos currently provide such services, others could join the market in the years ahead. Large OTT players would also be able to provide insights with their own data, but their data seems to be less accurate.
Improvements from new techniques such as real-time analysis (currently available) can bring value to insights but a lot of technical and privacy issues remain. Partnerships with other telcos seem to be not essential as a telco can, for instance, define the number of individuals on an area extrapolating the number of subscribers in this area. However, a partnership with other such players as pure players from the survey market could bring value to such services.
However, the growth potential of this market remains limited as potential customers seem to be limited as well. Such services are not well known at this time, and telcos should communicate more about their benefits, to attract more customers.

Audience measurement

The audience measurement market is not a new one, as some players have been active in the TV audience measurement segment for a long time, followed by Internet website audiences and, to a lesser extent, in mobile application audiences. Telcos have introduced this market to measure mobile audience (for both applications and Websites), as they have a closer presence of mobile devices.
On the mobile segment, OTT players cannot really compete with telcos. The major OTT players on this market are Nielsen and comScore. Thus, to invest in other market segments, and especially those related to the Web, telcos should make partnerships with such players as they both have value to add in a common service.
In the end, the potential growth of this market is significant as the mobile measurement market segment should grow over time, with growing mobile uses.

Raw data sales

This market is still small as few initiatives exist at present. It is mainly composed of partnerships between telcos and other players interested in telco data and especially on very location-specific data.
Such a service is therefore based a discussion between the customer and the telco to define the kind of raw data to provide, and how to exchange it. The process is not automated. An automated system would consist in providing APIs sending the same data for all customers, or insight services with the same result of analysis for all customers.
In terms of competition, telcos are not the only players to provide such data as OTTs can provide it too. However, both face privacy issues as consumers are increasingly afraid of sharing their personal data with third parties.

Ad networks

The advertising market is very large and generates important revenue. Its growth is also very important as advertising is the core of many business models. Competition is very high.
In this environment, telcos can push specific strengths allowing them to get a competitive advantage, namely the data they can use to provide efficient targeted advertising.
However, the share of telcos on the mobile advertising market remains low – IDATE estimates this share at about 8% of the mobile ad market. Partnerships with other telcos or other players would be interesting in order to obtain a larger share of the cake and to reach another target.


The recommendations market is still small and mainly held by such OTT players as Facebook and Google. Their advantage is in providing service through their environment: a social network or even an operating system gathering data on customer habits.
Telcos also have strengths in providing recommendations: location data as well as other declarative data can be used here. This may, though, not be enough to compete with OTT players with their multiple diffusion channels for their recommendations. Recommendations would be thus of limited value for telcos.


The API market is quite specific as it does not generate substantial revenue and is heavily segmented. In addition, APIs cannot be really considered as big data applications. They are mentioned here as an important tool for telcos to share internal data.
The only API currently generating revenue is carrier billing as telcos get a share of the transaction amount. This market is thus very small in value, yet significant in the volume of data exchanged.
In terms of competition, APIs provide specific data that depend on each provider. Carrier-billing APIs are proper to telcos. User profiles are usually provided by social networks, but can be also be provided by telcos, as with Orange. In this specific market segment, telcos compete directly with some large OTT players, but only in terms of the kind of data and not in terms of potential revenue.
Alliances of telcos can bring practical benefits in order to reach a larger share of population worldwide, and in order for developers to develop API connections with only a few players (and not with each telco).

Conclusions on big data services for telcos

Of these big data services, some help to reduce costs whereas others can generate new revenues directly or indirectly. They do not, though, provide the same ‘potential’ benefits in that the final benefits may differ between implementations. The figure below provides an overview of the potential benefits of each service or application in terms of new revenues and savings. These figures are estimations of the potential impact for the global retail telecom market, for a full year. It gives an overview of the benefits of each kind of application.

More information on Big data for Telcos

IDATE delivers its analyses and conclusions on Big Data in its recently published market report "Big Data for Telcos". Our experts spotlighted the different opportunities for telcos and examined the drivers and hurdles of a massive use of Big Data.


DigiWorld Summit 2013 – Data Monetization

DigiWorld Summit 2013 - The digital gold mines

How to make money with my data?

Big Internet players have enjoyed great success by exploiting the value of personal data for marketing and e-commerce purposes. These services have in fact become more effective thanks to improved targeting of prospective customers. Certain players are already offering highly advanced solutions. However, there is still a long way to go before we achieve everything that could theoretically be implemented.

Discover Data Monetization plenary session speakers!

DigiWorld Summit 2013 plenary session speakers

The development of Big Data solutions

We are held back in part by purely technical challenges (such as the large volume of data), but the limits imposed by data processing should increasingly become less problematic with the development of Big Data solutions, which offer greater capacity for processing large volumes of data from a range of sources in real time. This issue will become even more pressing as the volume of data increases sharply with the development of social networks, data capture tools and the Internet of Things.

A large amount of data yet to be exploited

Despite this, there remains a large amount of data that has yet to be exploited. There are many legal restrictions (relating to data protection) that are putting certain players off moving into this field. Due to the high level of competition in this area, the economic benefits are not always obvious to players that do not normally exploit data outside of their own principal business activities (e.g. managing their internal customer system, etc.).

DigiWorld Summit - Data Monetization

Source: IDATE

The need for more integrated solutions

New players in the data industry, such as operators and banks, must also position themselves effectively and move away from selling raw data towards a more integrated solution. There are nevertheless opportunities offered by exploiting the data that they own and new services.

DigiWorld Summit - Data monetization Plenary Session (Nov.21 - 11:00am)

More information about sessions, speakers, sponsors, partners and associate events on the DigiWorld Summit dedicated website:

DigiWorld Summit 2013 Website


Interview with Hal VARIAN, Chief Economist at Google

Published in COMMUNICATIONS & STRATEGIES No. 88, 4th Quarter 2012

Privacy, Openess and Trust

Summary of the issue: Information and Communication Technologies (ICT), and the Internet in particular, offer companies the ability to collect large amounts of data about their users, and to use this information as a key input for value creation. New business models based on gathering and aggregating personal data and leveraging big data technologies, lead to innovative market offerings. To become successful, they depend on disclosure (openness) and trust on the users' side. Though the disclosure of personal information might benefit consumers via, for example, better tailored services, openness also creates risks of abuse of personal data, ranging from increasing market power (e.g., due to price discrimination) to privacy breaches by the data holder, or even cybercrime from initiatives of rogue third parties.


Interview with HAL VARIAN
Chief Economist at Google
Conducted by Marc BOURREAU (Telecom ParisTech, PARIS)

> Discover also the interview with Isabelle FALQUE-PIERROTIN, President, CNIL

C&S:  What are the crucial dilemmas and tradeoffs with respect to privacy, openness and trust for end users but also for service providers, and the potential risks?

Hal VARIAN:  I share all sorts of personal information with my doctor, lawyer, accountant, and bank.  Why?  Because when they are better informed, they will be able to better help me.  The same is true of online information service providers: if they know my calendar, they can remind me of meetings; if they know where I am, they can provide better directions; if they know what I like, they can make better recommendations.  The important element is trust.  If I provide information to these parties, will that information be used to help me, or will it be used in a harmful way?  We have established norms for professional services, but the internet is a new environment, so these norms are not fully developed.

How can we explain the apparent naivety of some consumers and the reluctance of others in the disclosure of personal information, despite the stronger awareness of data usage and related risks? To which extent do service characteristics influence consumers' reaction to information disclosure?

Academic studies have shown very wide dispersion in attitudes towards privacy.  Some people are very concerned about privacy and others really don't care much at all.  This makes it difficult to have a one-size-fits-all model, which means you must offer people choice. I expect that as people become more familiar with the benefits of information technology, this dispersion will be reduced.

How can firms make sure that users have enough trust so that they will provide their personal data in order to obtain innovative services?

A big brand name firm, like Google or Microsoft, has a lot to lose if they make a mistake in this area so they have a strong incentive to be extra careful in managing user information.  Smaller firms may lack the incentives and the expertise to take sufficient care.

Can we expect new models empowering end users with their personal information, around for instance vendor relationship management initiatives?

At Google, we build our policy around choice and control.  We believe that organizations should offer the user a choice about what data is collected and that the user should be in control when it comes to their data.

Do big data represent a major disruptive innovation as some argue (e.g., Erik Brynjolfsson)?

Yes, I think that the big data will be disruptive.  People will come to expect much more efficient online services.  Companies that build trust and can offer such services will have a competitive advantage.

What kind of public policy, if any, is needed to ensure that there will be sufficient trust in electronic markets so that data-demanding innovations can flourish, and how does it influence the value of personal information?

As I mentioned earlier, I think that norms will develop in this area.  At this time the important thing is to avoid regulation that will inhibit experimentation and innovation.

To what extent should the government protect children and adolescents from behavior that may bring them trouble much later on (imagine a candidate for a high position who gets confronted with an awkward photograph from younger days, decades earlier)?

This is the toughest question you have posed!  I think that the best tool is education, so that young people are made to understand clearly that their actions now can come back to haunt them later.

Short Biography

Hal R. VARIAN is the Chief Economist at Google. He started in May 2002 as a consultant and has been involved in many aspects of the company, including auction design, econometric analysis, finance, corporate strategy and public policy. He is also an emeritus professor at the University of California, Berkeley in three departments: business, economics, and information management. He received his SB degree from MIT in 1969 and his MA in mathematics and Ph.D. in economics from UC Berkeley in 1973. He has also taught at MIT, Stanford, Oxford, Michigan and other universities around the world. Dr. Varian is a fellow of the Guggenheim Foundation, the Econometric Society, and the American Academy of Arts and Sciences. He was Co-Editor of the American Economic Review from 1987-1990 and holds honorary doctorates from the University of Oulu, Finland and the University of Karlsruhe, Germany. Professor Varian has published numerous papers in economic theory, industrial organization, financial economics, econometrics and information economics. He is the author of two major economics textbooks which have been translated into 22 languages. He is the co-author of a bestselling book on business strategy, Information Rules: A Strategic Guide to the Network Economy and wrote a monthly column for the New York Times from 2000 to 2007.

> For more information about our activities: www.comstrat.org

Sophie NIGON
Managing Editor


DigiWorld Summit 2012

DigiWorld Summit
"Game Changers: Mobile, Cloud, Big Data"

Opening day of the 34th Summit: The future of the digital economy according to its leaders

This morning IDATE Chairman François Barrault opened the 34th edition of the DigiWorld Summit in Montpellier. The Summit has become one of the must-attend events each year for playmakers in the telecom, Internet, television and video game industries. It will bring together more than 1,200 participants and 130 speakers from over 20 countries around the world.

IDATE and the members of the DigiWorld Institute are putting the spotlight on “Game Changers: Cloud, Mobile, Big Data” for this year’s Summit. The objective of the event is to discuss the factors that will lead to the emergence of the next decade’s digital leaders.

Executives from device and cloud heavyweights as well as content providers and telecom operators will present their views on these subjects over the next two days.

John Chambers, CEO of Cisco, affirms that the pace of innovation today is the fastest it has been in the past 25 years.

Hans Vestberg, CEO of Ericsson, stresses the need to combine a strategy of vertical integration and openness to “capture the innovation of other players.” For Ben Verwaayen, CEO of Alcatel-Lucent, Europe should speed up LTE rollouts despite the economic uncertainties. Qualcomm Chairman Paul Jacobs, riding high on the success of the firm’s technology, which is used in many smartphones and tablets, predicts a “sixth sense, in that everything will be connected around us.

In addition to such distinguished speakers, the DigiWorld Summit is also recognized for its detailed preparation of the themes and the series of sessions based on IDATE analysis. During the opening session the Institute’s experts will each present an overall analysis of their focus sectors. They will highlight the dominant role of three game-changing factors applicable to all the links in the value chain:

  • Mobile’s irresistible momentum, with the battle of the OSs and then LTE, which is expected to be central to the new differentiation strategies to break out of the price wars.
  • The Cloud, which for IDATE is not limited to externalized enterprise computing (“cloud computing”) but includes application distribution architectures (including for audiovisual content), shaking up traditional roles.
  • Big Data, an asset that all players will be looking to capitalize on through real-time applications, aiming to enhance their services and offerings (devices, content, connectivity services, storage and application platforms, etc.).

Three important voices offer a counterpoint to IDATE’s analyses: Ben Verwaayen, the boss of Alcatel-Lucent, Léo Apotheker, former chief of SAP and HP, and Carsten Schloter, CEO of Swisscom. Overall the messages converge, with all three insisting on one point: Europe has a lot going for it. However, these pluses are particularly concentrated in the telecom industry, which is currently suffering multiple ills: the economic situation, its relative disintegration and the constraints of a world where traffic is exploding but applications tend to lean in favor of over-the-top (OTT) players.

The sessions on November 15 will be devoted to sketching a potential next-generation telco. Presenters include Terry Denson, Vice President of Global Strategy for Verizon, Stéphane Roussel, CEO of SFR, Jean-Ludovic Silicani, Chairman of ARCEP. The heads of Ericsson and Orange, Hans Vestberg and Stéphane Richard, will close the debate. Some big names in traditional content (the BBC) and new online platforms (like Netflix) will also be present. A conclusion will be given by players that hold promising futures in platforms with IBM, Amazon, BT and Cisco.

Also note that five executive seminars will be presented on November 14 and 15, on the following topics:

  • Impacts on privacy, with the input of Google and CNIL.
  • Key issues for next-generation networks: FTTx, LTE, etc.
  • Expectations surrounding the rise of smart cities.
  • Perspectives related to the concept of smart TV.
  • New business models for video gaming.

> Follow live the plenary sessions: Live streaming DWS12 !!!

> More information about our program and our speakers on the website DigiWorld Summit 2012


DigiWorld Summit: Discover our speakers!

DigiWorld Summit
"Game Changers: Mobile, Cloud, Big Data"

Game Changers, Global introduction

IDATE experts will launch the conference detailing the program and introducing the questions that will be debated during the different sessions.

François BARRAULT, Chairman - Yves GASSOT, CEO - Vincent BONNEAU, Head of Internet BU - Gilles FONTAINE, Deputy CEO - Frédéric PUJOL, Head of Mobile Practice

We have also invited ten or so executives from the largest companies in our sectors to share their opinions of the Game Changers in short video interviews before the sessions begin…


Three of the digital market leading figures will be present at the Summit to respond to IDATE's analyses and to the interviews of key personalities.

> More information on the website DigiWorld Summit 2012.


DigiWorld Summit 2012

Christine BARRE

Christine BARRE

Responsable DigiWorld Summit, DigiWorld by IDATE


A l’approche du DigiWorld Summit 2012, l’IDATE livre son analyse de la situation de l'économie numérique européenne

A l’occasion d’une conférence de presse organisée à Paris ce jour, le DigiWorld Institute by IDATE a livré son analyse de l’avenir de l’Europe des Télécoms et de la Télévision.

Quelques mois après la publication du DigiWorld Yearbook et quelques semaines avant le DigiWorld Summit, le DigiWorld Institute by IDATE, Institut spécialisé dans le domaine des télécommunications, médias et Internet, livre son analyse de la situation de l'économie numérique européenne à travers la situation exemplaire des secteurs des télécommunications et de l'audiovisuel. Cette conférence a également été l’occasion de présenter le programme du prochain DigiWorld Summit. Alors que la dernière édition du DigiWorld Yearbook avait été l'occasion d'attirer l'attention sur l'accentuation des faiblesses de la zone, le DigiWorld Institute by IDATE revient sur les grands enjeux auxquels l'Europe de la télévision et des télécommunications doit faire face.

Télécoms et Télévision européenne : Le point de basculement ?

Côté Télécoms, Yves Gassot, Directeur Général de l’IDATE, affirme : « Après avoir globalement réussi l'introduction d'une concurrence effective favorable au consommateur et dans une certaine mesure à l'innovation, l'Europe doit prendre en compte la situation inquiétante du secteur ».

Cela se traduit notamment par :

  • une récession qui s'accompagne d'une pression sur les marges et l'investissement, à un moment où il faut accélérer les déploiements des réseaux fixes et mobiles à très haut débit et supporter l'explosion des trafics,
  • un contexte peu favorable pour définir de nouveaux business models, lesquels sont pourtant indispensables pour répondre aux challenges lancés par des géants de l'Internet,
  • une difficulté pour progresser vers un "single European market" tandis que s'accélère la consolidation aux Etats-Unis et que s'affirment des opérateurs de taille mondiale à partir des économies émergentes.

Côté audiovisuel, pour Gilles Fontaine, Directeur Général adjoint de l’IDATE, « ce serait une erreur de sous-estimer les points forts de l'industrie européenne ». En effet, la part de marché des chaînes de télévision et des distributeurs reste élevée alors que la production cinématographique est, dans une certaine mesure, le garant, d'une création autonome originale. Cependant, compte-tenu du poids des studios hollywoodiens, il serait illusoire de vouloir construire ex-nihilo un ou des champion(s) européen(s) des nouveaux services vidéo. La dissociation des droits « à la demande et linéaires » favorisera en effet les services nord-américains. Ce sont les raisons pour lesquelles il apparaît indispensable de favoriser une gestion des fenêtres, intégrée au sein des groupes de télévision dans un contexte où la SVOD est l’outil d’entrée des chaînes en clair sur le marché du péage.

Si les marchés de la télévision vont encore rester nationaux, une certaine internationalisation est cependant possible, voire indispensable. Pour cela, il faudra réviser le rôle respectif des chaînes et des producteurs dans la production de télévision (et non de cinéma). Par exemple, il faudrait également étudier la possibilité de lancer une chaîne jeunesse publique européenne disposant d'une base commune aux différents services publics européens.

DigiWorld Summit 2012 : Quelle place pour l'Europe au moment où l'émergence d'un nouvel ordre économique numérique mondial se met en place ?

Durant cette conférence, François Barrault, Président de l'IDATE, a présenté le programme du prochain DigiWorld Summit 2012. Ce sommet abordera le contexte mondial d'évolution des différents maillons de la chaîne du numérique avec des sessions plénières de haut niveau traitant des Smart Devices, des industries du contenu, des telcos et des plates-formes, des villes numériques,…

Le DigiWorld Summit est un rendez-vous incontournable qui permet de prendre la mesure des enjeux économiques et stratégiques pour les acteurs du secteur. Seront abordés des thèmes clés à travers une série de séminaires portant sur :

  • Les Villes numériques
  • Les contenus dans le Cloud
  • Les réseaux de nouvelle grenaison (fixe et mobile)
  • Big Data et protection des données personnelles

Le DigiWorld Summit est également l’occasion de mettre en avant le potentiel exceptionnel du territoire au cœur duquel cette conférence se tient depuis sa création :

  • Les jeux vidéo seront à l’honneur durant une journée complète de conférences et de rencontres professionnelles organisées en partenariat avec le Montpellier in Game, événement que Montpellier Agglomération propose pour la troisième année consécutive.
  • Les entreprises et start-up innovantes seront mises à avant à l’initiative de La Région Languedoc-Roussillon qui organise des rencontres B2B au travers du Networking by Sud de France Développement

Le DigiWorld Summit en bref

  • Plus de 1400 participants attendus
  • Plus de 130 intervenants
  • Les présentations des analyses des consultants de l’IDATE
  • Plus de 20 nationalités représentées
  • Des sessions plénières de très haut niveau et 5 séminaires et conférences spécialisés
  • Une sélection d'une trentaine d'exposants proposant des démonstrations et présentant leurs innovations

De très nombreuses occasions de networking durant une soirée d’ouverture à l'Opéra Comédie et une soirée de gala exceptionnelle sur le site d'IBM

> Découvrez le nouveau site internet du DigiWorld Summit 2012


Big Data

Roland Montagne

Jean-Michel Chapon

Directeur at IDATE UK


Big Data: Big Opportunity or Big Headache ?

I would like to demystify all the technology and the buzzword around Big data. Big Data is happening now and operators need to be ready for it. Let me share with you my thoughts on this topic by the presentation you can watch below - on this occasion let me also thank European Communications who invited me to the Big Data Seminar in London last month and where I have hold this presentation.

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IDATE follows closely and permanently this topic and recently has published a dedicated market report:
Cloud & Big Data - The rise of datacenters.

> More information on this study - summary, table of contents, key question, ... - on our website www.idate.org