Mobile Gaming, 23 Milliards d’euros d’ici 2018 !

infog google vs apple 2018

Google versus Apple : les deux géants tirent le marché vers le haut et s’affrontent au travers de business models différents


L’économie des jeux sur les plateformes nomades est remarquablement efficace, et la concurrence qui s’exerce entre Apple et Google l’est tout autant.

L’App Store d’Apple et Google Play sont les deux principaux appstores du marché en volume d’applications disponibles et téléchargées.

On notera qu’en juillet 2014, ils comptabilisaient chacun plus de 1 million d’applications, loin devant Windows Phone Store, Amazon Appstore et Blackberry World. Aujourd’hui, ces deux appstores rassemblent à eux seuls  quasiment 80% des applications disponibles.

Les chiffres clés du marché mobile mondial à 2018

•    Le nombre de jeux mobiles dépasse de loin le nombre de jeux disponibles sur les autres plateformes de jeux,  offrant de nombreuses perspectives aux grands acteurs.

•    Le marché du jeu mobile s’élève à 12.8 milliards EUR en 2014. 72.6% de la valeur est générée par le jeu sur smartphone et atteindra vraisemblablement les 15 Milliards d’euros d’ici 2018

global mobile market generated by smartphone and tabletsDes modèles économiques innovants : Le free2play séduit de plus en plus de joueurs

Sur téléphone mobile, les 20 plus gros succès de l’année 2014 aux États-Unis sont des Free2Play. Ils étaient 18 en 2013.

•    Sur iTunes Store d’Apple, les jeux payants ne représentent plus que 8% du catalogue, contre 47% en 2012.

•    Le modèle Free2Play cohabite avec le modèle Pay-per-Download, mais le premier est bien plus répandu. Même les acteurs « historiques » du jeu vidéo investis dans le jeu nomade ou les « pure players » du jeu nomade ont passé le cap du Freemium, EA et Gameloft en tête.

Ce modèle a vocation à d’abord séduire le joueur avant de le faire payer. Une fois conquis, ce dernier paiera des objets virtuels en fonction de son attraction au jeu et de ses objectifs d’évolution à l’intérieur du jeu.

Pour retrouver toutes les informations concernant l’étude Mobile Gaming et les études associées, cliquez-ici

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Nomad Gaming

MICHAUD Laurent 

Laurent Michaud
Head of Consumer Electronics & Digital Entertainment Practice 

Mobile gaming: A global market of
worth over €9 billion in 2016

The mobile gaming market has been flourishing every since its inception in the early 2000s. Growth has been steady from the start, and picked up in 2007 and 2010 – which is when Apple released its game-changers, namely the iPhone and the iPad backed by the iTunes store.

Evolution of global sales in the mobile games segment, 2000-2016 (Billion EUR)

Source: IDATE

Read the full infography on gamesummit.pro, the dedicated website for the Digiworld Summit 2013 Game Summit executive seminar.

The economics of gaming on mobile platforms are remarkably effective:

  • The catalogues are incomparable in terms of numbers: 150,000 games on the iTunes store, more than 110,000 on Google Play in mid-2013, versus more than 13,000 on Facebook and over 1,800 on Steam.
  • The games available on Google Play represent only 14% of applications in terms of volume, but 40% of downloads and 80% of revenue.
  • On average, and on the basis of the 20 most profitable games on the iTunes Store, the revenue generated over the lifespan of a game is close to $4 per player.
  • Some titles have generated truly impressive results: Puzzle & Dragons from GungHo earns $2.5 million a day, while Clash of Clans (SuperCell) takes in $2.4 million a day, including nearly $530,000 in the United States alone.

Game aggregators and player network managers such as Gree and Mobage are among the market’s top dogs. They are reporting remarkable results, especially Gree which earned roughly $1.6 billion in 2012 – although that figure includes more than just its gaming business.

There are also established mobile gaming companies like EA Mobile, Gameloft, Gamevil, GluMobile and G5 Game which have managed to launch their own app/game stores.

The market is populated too by new entrants whose arrival on the scene benefited the sale of the first smartphones attached to an app store: Rovio, SuperCell and Kabam. GungHo Online Entertainment came from the world of online gaming, as did Mojang which has managed to make Minecraft a huge hit on mobiles as well.

If more than half of all mobile games can still be considered casual games (i.e. puzzles, card games, word games, etc.), mobile gaming is in the throes of a major transition. This new way of playing games is opening up whole new vistas, new ways to dream and have fun. Innovations built into mobile platforms have enabled game designers to let loose their imaginations inside a new technological environment, and for new gaming universes to be born. Mobile gaming is bringing a new inventiveness to the cultural industry that extends well beyond gaming.

This analysis is an excerpt of our Nomad Gaming: A new era for video games? Market Insight which takes a look at the state of gaming on mobile paltforms in terms of technology, device shipments, usage and economics with market forecasts for 2016.


Social Gaming: Trends & Markets

Laurent Michaud
Head of Consumer Electronics & Digital Entertainment Practice at IDATE

By 2016, social games will account for nearly as 50% of the video game market

IDATE has just released its new study about social gaming: by the end of 2012 the social gaming market accounted for 36% of the online gaming market and 13% of the overall video game market. In 2016 its share is expected to rise to 46% of the online gaming market and 18% of the overall video game market. This video game market segment is entering the maturity phase. Its estimated revenues in 2012 were EUR 5.4 billion, which is expected to reach EUR 10.7 billion in 2016. Facebook is by a long shot the leading social gaming platform, with 235 million active gamers in August 2012.

World social gaming market, by geographical region (million EUR)

World social gaming market, by geographical region (million EUR)
Source: IDATE, Market Insight "Social Gaming", February 2013

The major players in the video game industry have been slow to enter the social games fray

The traditional video game industry players are showing a willingness to adapt to new consumption habits

Publishers are seeking to make their traditional games more "social". They are also making their games available through free-to-play. Game consoles such as Nintendo and Sony are integrating social functionality in their new versions (e.g., Wii U and Xbox 720): video chat to contact friends online, various ways to get in touch with players around the world and ask for help, etc.

Nevertheless, most of the major video game firms are not on Facebook

This might be because they have not truly grasped the importance of deploying their offerings on social networks, or, rather, that they prefer to wait cautiously until the market has reached a certain maturity before entering. It could also suggest that they simply would rather not risk positioning themselves in a sector in which the recipes for success differ in every respect from their traditional sector. Admittedly, a social game's success usually has more to do with its number of players than the quality of the game per se.
In other words, the fact that the big developers who have invested in social gaming rank relatively well in terms of MAU rankings does not necessarily put them ahead of the rest.

Social gaming as a means of attracting new users to console games

The strategy of the six big stakeholders on Facebook can be explained in several ways. They may be seeking to capitalise on a new market segment that represents a growth driver at first and which could become a business sector in its own right down the road. Electronic Arts reported in 2011 that ARPU from EA Sports apps on Facebook was USD 56, exceeding net income per user from its console games.
But social gaming is also a means of bringing in new users to console games. The vast majority of social games of the traditional industry players are in fact "light", social versions of their console games meant to entice players to take it a step further and discover the "real" game.

Presence on Facebook of the major 'traditional' video game publishers

Presence on Facebook of the major 'traditional' video game publishers
* through its subsidiary 2K Sports
** through its subsidiary Playdom
Source: IDATE, Market Insight "Social Gaming", February 2012

Project Manager Laurent Michaud

Laurent Michaud is the Head of Consumer Electronics & Digital Entertainment Practice. Laurent acts as project manager for market reports on the rise of Smart Home, Game, Music and Electronics. He adresses technological, industrial and strategic issues through a point of view of innovation. He provides his clients with expert technical-economic analysis of strategic issues relating to consumer electronics and entertainment.

> More information available at: www.idate.org