IoT : The Internet of Things
Connected objects were everywhere and IoT is now becoming the Internet of everything.
Connected cars attracted a lot of attention with connected vehicles on most of equipment manufacturers’ and MNOs’ booths.
Renault’s CEO made a keynote where he presented the timetable for assisted driving. According to Mr. Carlos Ghosn, despite their numerous initiatives and some acquisition rumours, Internet giants are not rivals to car manufacturers but allies, as they consider electric cars and they help car makers to promote electric cars.
Ford had even its own booth presenting the electric vehicles (both passenger and entreprise cars) with dedicated solutions. In the meantime, Vodafone presented a Porsche Panamera model equipped with its new Telematics solution since the Cobra acquisition.
Smart is also getting traction in the IoT space. In the “innovation city” hall (space dedicated to the connected objects), through the AT&T offering (Digital life) where the home could control through the smartphone and even through the connected car (equipped with an AT&T SIM card). When approaching the home, the car can trigger the opening of gate by itself for instance (pre-programmed distance).
While 5G is already in the tracks, very low throughput network technologies are also under the spotlights. After the recent release of its 100 MEUR fundraising campaign among telecom operators, Sigfox was also on everyone’s lips at the MWC. Among the main new shareholders, Telefonica confirmed its strategic investment and its willingness to integrate the technology into its portfolio to address additional verticals and applications.
The GMA (Global M2M Association) also announced a strategic collaboration with Gemalto and Ericsson to provide a Multi-Domestic Service based on a single SIM (using the eUICC technology) helping global enterprises (chiefly from the automotive and consumer electronics segments) capitalize on the growth of connected devices.
Growing market but still key challenges though
During his keynote, if AT&T Wireless CEO predicted that the smart phone will be the remote control of everything in the next few years, he also pointed out the key challenges to address in order to make the IoT market grow significantly:
• Privacy concerns
• Effortless (ease of use)
Data about devices and their users is generated in real-time, often by default and without the user being aware or having choice (especially for free apps). There is a need for a different approach to giving users transparency, choice and control over their data and privacy.
Generally user has a single choice : accept or not using the service, there should be gradual approach (like sharing some id attributes but not all of them).
Privacy could be a competitive stick for service providers, as users are becoming more aware of privacy.
Facebook in emerging countries
• Airtel: “Operators and Facebook are like the beauty and the beast, but the beast (facebook) is becoming more human nowadays”. Airtel was reluctant to introduce Facebook because of VoIP threat. Is looking at it like the “boiling milk”.
• Millicom, Telenor: have seen ARPU rise thanks to facebook launching, very promising for them.
• Wikipedia has the same approach of “Wikipedia zero”, dealing with operator to provide data access for free.
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Head of Consumer Electronics & Digital Entertainment Practice IDATE
Internet-ready device sales will reach 1.6 billion units worldwide in 2015
Montpellier, 15 January 2011 – CES 2012 closes tonight at Las Vegas. An edition widely focused on Connected Devices and Smart TV. Directly associated with these emerging technologies, DigiWorld IDATE provides readers of its recently published market report “Digital Home & Connectable Devices” with a detailed inventory of the internet-ready device market: TVs, set-top boxes, home & handheld game consoles, DMA/DMR, DVR, desktop and laptop computers, smartphones, tablets, etc. It also includes market figures up to 2015, along with a series of case studies that supply the foundation for a strategic analysis of the issues facing industry players, and innovative applications that will help further the deployment of the digital home.
“Even before the connected television has become ubiquitous, the TV today accounts for more than 20% of connectable devices sold, in particular thanks to the popularity of game consoles. By 2015, most televisions will be able to access the Web directly through built-in connectivity capabilities”, says Laurent Michaud, Head of the Consumer Electronics & Digital Entertainment Practice at IDATE. “The emergence of digital home solutions has been spurred in part by game consoles and in part by devices dedicated to managing content and providing access to the Web. By providing access to content that is stored or distributed in the cloud, connected TVs, ISPs’ new-generation set-top boxes and now tablets are the new driving forces in the digital home’s development.”
Three innovative connected devices
The emergence of digital home solutions was enabled in part by game consoles and in part by devices dedicated to managing content and providing access to the Web. By providing access to content that is stored or distributed in the cloud, connected TVs, ISPs’ new-generation set-top boxes and now tablets are the new driving forces in the digital home’s development:
- The connected TV. Although theoretically enabling access to a broader range of services, it is driving a higher degree of integration, especially of user interfaces and the accessories involved in user-device interaction. The proliferation of proprietary solutions naturally limits the influence of the app store model which has been so instrumental in the rise of the smartphone. This segment is still waiting for a “crossover” player capable of imposing an efficient end-to-end solution that combines the device, the user experience, an app store, video products and a payment solution.
- Thanks to their mastery of managed solutions, ISPs can get new-generation STBs into their customers’ homes which are more in sync with the TV viewing experience. The set-top box can also easily take on additional functions such as gaming, Web browsing, an app store, etc. Because of the market’s potential and ISPs’ desire to continue to invest in acquiring new customers, the STB could eventually become a solution capable of housing all of the functionalities of the digital home.
- Multimedia tablets mark a decisive step in the creation of a fleet of personal multimedia screens.
In 2010, half of all devices sold were internet-ready
In 2010, close to 560 million connectable devices were sold around the globe: mobile phones, touch-screen tablets, Blu-ray players, multimedia gateways, multimedia hard drives, video game consoles, televisions, IPTV set-top boxes… which represents just over half of all device sales that year.
More than 300 million of these devices are portable (game consoles, tablets, smartphones) and internet-ready, either independently or over a home network. Smartphones alone account for 45% of connectable devices sold in 2010.
There were a total 1.3 billion connectable devices in use at the end of 2010, which accounts for over a third of the deployed fleet of CE devices.Breakdown of global connectable CE device sales by type of device, in 2010
Source DigiWorld IDATE
The TV’s connectivity enabled by digital multimedia boxes, and especially game consoles
In terms of sales, digital multimedia boxes are the prime vector for the TV’s connection to the Web. They account for 8% of connectable device sales in terms of units, and for close to 50% of the devices sold that supply a connection to the Web, well ahead of the connected TV (18%).
PC and mobile phones dominate the connectable device market by a wide margin, with the TV coming a distant third.
Even before the connected television has become ubiquitous, the TV today accounts for more than 20% of connectable devices sold, in particular thanks to the popularity of game consoles.Breakdown of the global installed base connectable CE devices by type of device, end of 2010 Source DigiWorld IDATE
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